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Managing Partner, Global Business Development
See what factors influence BURGER LOUNGE performance in the India and how they change over time
See what factors influence BURGER LOUNGE performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BURGER LOUNGE' competitors in the India
An analysis of BURGER LOUNGE' competitors in the India
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
BURGER LOUNGE is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates BURGER LOUNGE's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
BURGER LOUNGE's market performance is in the top 1% in India. This leading position signifies strong competitive performance and high customer preference compared to peers like Mango Tree Restaurant. The brand shows high market share.
Customer satisfaction reflects BURGER LOUNGE's ability to meet customer expectations. Tracking this KPI helps identify areas for improvement and maintain brand loyalty.
Overall customer satisfaction for BURGER LOUNGE is 82%, a decrease of 5.2 percentage points year-over-year. The CSAT in Kerala, the single state reported, mirrors the overall CSAT. The trend shows fluctuations with a decrease in customer satisfaction.
Average check reveals how much customers spend per visit. Monitoring this metric helps BURGER LOUNGE understand revenue trends and optimize pricing strategies.
The average check for BURGER LOUNGE is 405.1 INR, showing a 2.3% increase year-over-year. In Kerala, the average check is also 405.1 INR. This suggests stable spending per customer, indicating effective value proposition.
Number of outlets reflects BURGER LOUNGE's market presence and expansion strategy. This KPI indicates brand reach and potential revenue generation across different locations.
BURGER LOUNGE has 18 outlets in Kerala and 1 in Karnataka. The concentration in Kerala suggests a strong regional presence. The presence in Karnataka indicates expansion efforts into new markets.
Identifying key competitors helps BURGER LOUNGE understand market dynamics and develop effective strategies to maintain a competitive edge and attract a customer base.
BURGER LOUNGE's top competitors include KFC (7.51% cross-visitation) and Chicking (6.10%). FRUITBAE, Al Taza, and Achayan's Restaurant also compete. These cross-visitation rates highlight shared customer base and competitive landscape.
Analyzing traffic workload by hour helps BURGER LOUNGE optimize staffing, inventory, and promotions to meet customer demand and maximize efficiency throughout the day.
BURGER LOUNGE experiences peak traffic between 17:00 and 19:00, with lower traffic in the morning. The data shows optimal scheduling for staff and resource allocation to capitalize on peak hours.
Understanding consumer segments by gender and generation allows BURGER LOUNGE to tailor marketing efforts, improve product offerings, and cater to specific customer preferences.
Women (95) are nearly as represented in Burger Lounge's consumer base than is the average consumer (100). Men are more represented (102). Gen Y is overrepresented (113), while Gen X (40) and Gen Z (69) are underrepresented compared to the average consumer.