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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger Lab performance in the Pakistan and how they change over time
See what factors influence Burger Lab performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Lab' competitors in the Pakistan
An analysis of Burger Lab' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger Lab is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Lab's market performance is at the 61st percentile, indicating an average/above average market standing. This means Burger Lab attracts more customers than approximately 60% of its competitors. Performance peers in the same range include Asian Wok, Gloria Jean's Coffees, Rehmat-e-Shereen, Devour - Johar Town, and Muhammadi Nahari House.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Overall customer satisfaction for Burger Lab is 63%, a decrease of 9.7 percentage points year-over-year. Satisfaction varies by region: Punjab at 69%, Islamabad Capital Territory at 63%, and Sindh at 48%. The trend shows a decline in CSAT from June to August 2025, indicating potential areas for service improvement.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Burger Lab is not available. However, regional data shows Sindh with an average check of 3000 PKR, Punjab at 2400 PKR, and Islamabad Capital Territory at 2000 PKR. The average check fluctuated between June and August 2025, ranging from approximately 2010 PKR to 2876 PKR.
Outlet count indicates brand reach and expansion, influencing market presence and accessibility.
Burger Lab has 13 outlets in Sindh, 9 in Punjab, and 2 in Islamabad Capital Territory. Sindh represents the largest market for Burger Lab in terms of outlet presence, followed by Punjab. Islamabad Capital Territory has the fewest outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Burger Lab's top competitors based on cross-visitation are KFC (12.5%), McDonald's (6.90%), Pizza Max (6.03%), Broadway Pizza (4.31%), and Savour Foods (4.31%). This indicates that customers who visit Burger Lab also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Burger Lab experiences peak traffic workload between 20:00 and 22:00 (8 PM - 10 PM), with the highest workload at 22:00. Traffic is lowest between 4:00 and 8:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Burger Lab's customer base shows high affinity with women (80) and men (106). Gen X (150), Gen Y (88), and Gen Z (154) also show varying levels of affinity. Gen X and Gen Z are overrepresented, while Gen Y is underrepresented.