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Managing Partner, Global Business Development
See what factors influence Broodje Ben performance in the Netherlands and how they change over time
See what factors influence Broodje Ben performance in the Netherlands and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Broodje Ben' competitors in the Netherlands
An analysis of Broodje Ben' competitors in the Netherlands
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Broodje Ben is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Broodje Ben has a MARKET PERFORMANCE of 96, indicating a leading position in the market. This percentile means the brand outperforms most competitors. Peers in the same range: Shoarma King Zwolle مطعم ملك الشاورما, Melly's StroopWafels, Vlees & CO, Echte Bakker Timmer, Frenchie's Burgers, Restaurant De Kraai.
Customer Satisfaction (CSAT) reflects customers' happiness, influencing loyalty and brand reputation. Higher CSAT often correlates with increased sales.
Broodje Ben's overall CSAT is 64%, indicating a moderate level of customer satisfaction. There was a slight decrease of 0.7 percentage points compared to the previous year. The CSAT varied across months, with fluctuations between 51.16% and 72.34%.
Average Check reveals spending per customer, crucial for revenue insights and pricing strategies. Higher average check boosts profitability.
The overall Average Check for Broodje Ben is 10.1 EUR, showing the average amount spent per customer. This represents a significant increase of 35.1% compared to the previous year. The average check value fluctuates monthly from 5.71 to 15.77 EUR.
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility.
Broodje Ben has 19 outlets in the Netherlands. The bar fill percentage is 100, this indicates that all outlets contribute equally to the brand's overall presence in the region.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Broodje Ben's top competitors, based on customer cross-visitation, include McDonald's (11.54%), Broodje Mario (7.69%), Keen Coffee Bar (7.69%), KFC (7.69%), and JackRabbit (7.69%). These brands attract some of the same customers, suggesting potential overlap in target markets.
Traffic Workload reveals peak hours, optimizing staffing and promotions. Understanding workload ensures efficient resource allocation.
Broodje Ben experiences peak traffic workload between 12:00 and 14:00, with values around 49%. Traffic starts increasing at 10:00 (16.38%) and decreases after 15:00 (35.62%). The traffic workload is 0 between 17:00 and 9:00.
Understanding consumer segments enables targeted marketing. Gender and Generation insights improve campaign relevance and customer acquisition.
Women are overrepresented among Broodje Ben's consumers, with an affinity index of 77. The Men affinity index is 114. Gen Y segment is overrepresented (151 affinity index). Gen Z segment is heavily overrepresented (217 affinity index), while Gen X segment is underrepresented (55 affinity index).