Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Square performance in the Kenya and how they change over time
See what factors influence Big Square performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Square' competitors in the Kenya
An analysis of Big Square' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Big Square is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Square's market performance is at the 50th percentile, indicating an average market position. This means Big Square's foot traffic is on par with the median within the Cafe & Restaurants industry in Kenya. Performance peers in the same range include Kahvalti Café (Lenana Rd), Artcaffé Gastro Bar, DRIP BURGERS MOMBASA, and Char-Choma Restaurant.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Big Square's top competitors, based on customer cross-visitation, are Java House (18.02%), Pizza Inn (14.41%), KFC (14.41%), and Artcaffé (14.41%). This indicates that customers who visit Big Square also frequently visit these establishments.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
Big Square experiences peak traffic workload between 17:00 and 18:00 (66.34% and 68.10% respectively), with a gradual increase starting from 6:00. The lowest traffic is observed between 0:00 and 5:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
Big Square's customer base shows a high affinity for women (index 81) and Gen Y (index 137). This suggests that Big Square is particularly appealing to these demographics, and marketing efforts could be tailored to further engage these segments.