Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Square performance in the Kenya and how they change over time
See what factors influence Big Square performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Big Square is right in the middle
Sample of brands in the same percentile
An analysis of Big Square' competitors in the Kenya
An analysis of Big Square' competitors in the Kenya
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Square's market performance is at the 45th percentile, indicating a below average/lagging position. This suggests it captures less foot traffic than many competitors. Performance peers in the same range include Cultiva Farm Kenya and Diritto.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and investment in new locations to serve more customers.
Big Square has one outlet each in the Coast and Rift Valley regions. This limited distribution may impact overall market reach and brand visibility across Kenya.
Competitor analysis identifies key rivals and their market share. Understanding cross-visitation patterns informs competitive strategies and customer acquisition efforts.
Big Square's top competitors based on cross-visitation are Java House (19.05%), KFC (17.86%), and Pizza Inn (13.10%). This indicates shared customer base and direct competition for market share.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Big Square experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (64.30%). Traffic is minimal during early morning hours.
Understanding consumer segments allows targeted marketing. Gender and generation insights inform tailored campaigns, improving engagement and ROI by addressing specific needs.
Women show a high affinity (93) and Men show a high affinity (104). Gen Y shows a very high affinity (192), indicating they are significantly over-represented among Big Square's consumers.