Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Big Square performance in the Kenya and how they change over time
See what factors influence Big Square performance in the Kenya and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Square' competitors in the Kenya
An analysis of Big Square' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big Square is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the cafe and restaurant industry.
Big Square holds a leading market performance percentile of 99 in Kenya's Cafe & Restaurants sector. This places Big Square in the top 1% of brands, indicating a strong competitive position. Peers in a similar range include ChiQ Japanese restaurant, Hash Grill & Catering Services, Fogo Gaucho, Cultiva Farm Kenya, Chop It Express and CRAVE KENYA.
Outlet count indicates brand reach and expansion, crucial for assessing market presence and growth potential of Big Square.
Big Square has a limited number of outlets distributed between the Coast and Rift Valley regions, each with one outlet. This limited presence informs a focused expansion strategy in Kenya's Cafe & Restaurants sector.
Competitor analysis reveals key players and customer preferences, shaping Big Square's strategic positioning in the cafe and restaurant market.
Big Square's top competitors are Java House and KFC, with cross-visitation rates of 20.37%. Pizza Inn follows with 18.52%, while Artcaffé and CJ's share 12.96%. These insights inform competitive strategies to retain and attract customers.
Traffic workload analysis shows peak hours, enabling optimal staffing and resource allocation to enhance customer experience at Big Square.
Big Square's peak traffic occurs between 14:00 and 18:00, reaching a maximum workload of 64.66% at 18:00. Traffic steadily increases from 6:00 to 18:00, then declines into the late evening, informing operational staffing.
Consumer segment insights enable targeted marketing, enhancing engagement and brand relevance for Big Square's diverse customer base.
Big Square's customer base shows a higher affinity for women (95 Index) and men (102 Index), demonstrating near-average representation. There is high affinity for Gen X (110 Index) and Gen Z (458 Index). Gen Y is under-indexed (63 Index), indicating that Gen Y are less represented among Big Square's customer base.