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Managing Partner, Global Business Development
See what factors influence Big Bubble Tea performance in the Turkey and how they change over time
See what factors influence Big Bubble Tea performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Big Bubble Tea is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Big Bubble Tea' competitors in the Turkey
An analysis of Big Bubble Tea' competitors in the Turkey
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals competitive strength and customer preference. It's vital for assessing brand share and identifying growth opportunities.
Big Bubble Tea holds the 96th percentile in market performance, indicating a leading position in Turkey's cafe and restaurant industry. This percentile means it's in the top 4% of brands. Performance peers in the same percentile: ŞÖMİNE KAFE & MOTEL, Grill Prime, Sille Kulice, Cigerci Yusuf Çal, Hakan Şendağlı 1939 Yağ Somunu Pideci, Alman Bira Evi.
Average check reflects spending per customer. Tracking trends informs pricing strategies and promotional campaign effectiveness, impacting revenue and profitability.
The overall average check for Big Bubble Tea is 271.8 TRY, a 103.8% increase year-over-year. This significant rise indicates higher spending per customer, possibly due to price adjustments, upselling, or changes in customer order patterns. The Mediterranean Region shows an average check of 290.6 TRY, while Marmara Region shows 250 TRY. Average check was at its peak in June and July 2025 with 297.22 TRY.
Competitor analysis reveals direct rivals and customer preferences. Understanding overlaps helps refine marketing, improve offerings, and gain a competitive edge.
Burger King (13.79%) and Mado (10.34%) are the top competitors whose customers also visit Big Bubble Tea. Other competitors include VADİ PARK PANORAMA CAFE VE RESTAURANT (3.45%), VİZAVİ CAFE & RESTAURANT (3.45%), and Starbucks (3.45%).
Consumer segment analysis tailors marketing and product strategies. Understanding demographics and preferences maximizes engagement and aligns offerings with specific groups.
Big Bubble Tea shows higher affinity among women (141 index) and Gen Z (445 index). Conversely, men (79 index) and Gen Y (85 index) are underrepresented. It is crucial to understand that Affinity Index indicates how strongly a given segment is represented relative to the average consumer, not the exact percentage of users.