Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Big Boy performance in the Japan and how they change over time
See what factors influence Big Boy performance in the Japan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big Boy' competitors in the Japan
An analysis of Big Boy' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big Boy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, highlighting its competitive strength and customer preference in the cafe & restaurant industry.
Big Boy holds the 99th percentile, indicating a leading market position in Japan's cafe & restaurant sector. This signifies strong customer preference compared to competitors like 札幌スープカレーBAR暖, Caffe Veloce, Dotombori Kamukura, TGI Fridays, Gyōza, and KICHIRI, who share a similar percentile.
Customer Satisfaction reflects brand perception, impacting loyalty and advocacy. Tracking CSAT is crucial for identifying areas needing improvement.
Big Boy's overall CSAT is 68%, a decrease of 3.3 percentage points year-over-year. Aichi Prefecture shows the highest CSAT at 91% with an increase of 10.2 percentage points, while Toyama and Fukushima Prefectures show a decrease in CSAT. CSAT varied between 65.65 and 70.41 during the reported period.
Average Check indicates customer spending per visit, impacting revenue. Monitoring this KPI helps identify opportunities to increase profitability.
Big Boy's overall average check is 1.9K JPY, up 6.1% year-over-year. Ishikawa Prefecture shows the highest average check at 2.5K JPY. The average check fluctuated between 1867.23 JPY and 1985.15 JPY during the reported period.
Competitor analysis reveals key market rivals. Understanding customer overlap informs strategies to enhance brand differentiation and customer retention.
Big Boy's top competitors based on cross-visitation are McDonald's (13.68%), 店 (11.39%), Sukiya (8.60%), Hama Sushi (7.23%), and 店 (6.81%). These brands capture a significant share of Big Boy's potential customer base.
Consumer segment analysis guides targeted marketing. Understanding demographics (gender, generation) ensures relevant messaging and optimized ad spend.
Big Boy's consumer base shows a higher affinity towards Women (affinity index 77) and Gen X (affinity index 127), while there is under-representation with Men (affinity index 115), Gen Y (affinity index 96), and Gen Z (affinity index 34). This suggests targeted marketing could focus on the represented groups.