Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Березка performance in the Romania and how they change over time
See what factors influence Березка performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Березка is in the top 9% of brands
Sample of brands in the same percentile
An analysis of Березка' competitors in the Romania
An analysis of Березка' competitors in the Romania
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Березка holds the 91st percentile in the Romanian Cafe & Restaurants industry, indicating a leading market position. This signifies that Березка outperforms 91% of its competitors, demonstrating strong brand preference and market presence. Performance peers in the same range include Erbario Coffee, Bistroteca Baum, DiferEAT, Turabo, Gran Gourmet Ristorante - Restaurant Italian Bacău, Lotca by ARCA.
Number of outlets indicates market reach and growth potential. Tracking outlet distribution informs expansion and resource allocation strategies.
Березка has one outlet each in Prahova and Cluj counties. Limited number of locations suggest a need for strategic expansion to increase brand visibility and market share in Romania. Further outlet distribution could significantly boost revenue potential.
Competitor analysis identifies key rivals and their market strategies, informing competitive positioning and differentiation efforts.
Березка's top competitors based on customer cross-visitation are Starbucks (10%), McDonald's (10%), Cartofisserie (6.67%), KFC (6.67%), and City Grill (6.67%). Understanding the offerings and customer base of these competitors can inform strategies to attract and retain customers.
Traffic workload by hours identifies peak times, enabling optimal staffing and resource allocation for enhanced customer experience.
Березка experiences peak traffic between 11:00 AM and 7:00 PM, with the highest workload around 6:00 PM (58.54%). These insights allow for effective staffing during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, optimizing product offerings and communication for specific demographics.
Березка's customer base shows a high affinity towards women (65% of the total audience) and Gen Y (139 index). While the female segment is overrepresented compared to men (125 index), Gen X consumers are under-indexed (81 index) This information can guide marketing efforts, targeting product placement to better resonate with key customer demographics.