Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Березка performance in the Romania and how they change over time
See what factors influence Березка performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Березка' competitors in the Romania
An analysis of Березка' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Березка is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Березка's market performance is in the lower 30%, indicating a below average market standing. This means Березка captures less foot traffic compared to its competitors in Romania's Cafe & Restaurants industry. Performance peers in the same percentile range include BERĂRIA VALHALLA • CITI.PRO, Restaurant Traditional Casa lu' Dochia - Breb, La Cimpoeșu, MERKANA Grill & Kebab, Cin-Cin S.R.L., and Pui Jeruiti.
The number of outlets indicates brand's reach. Growth in outlet numbers can reflect expansion and increased market presence.
Березка has one outlet each in Prahova and Cluj counties in Romania. The presence in two counties indicates a limited but established market presence. Further analysis is needed to determine if this distribution aligns with the target market and growth strategy.
Identifying key competitors helps understand the competitive landscape and benchmark performance against other brands.
Березка's customers also visit Starbucks (10%), McDonald's (10%), Cartofisserie (6.67%), City Grill (6.67%), and Ciorbarie (6.67%). This cross-visitation data suggests that Березка competes with both fast-food chains and other restaurant brands for customer traffic. Understanding why customers visit these competitors can inform strategies to improve Березка's offerings and attract more customers.
Traffic workload by hour reveals peak hours. Understanding traffic patterns helps optimize staffing and resource allocation.
Березка experiences peak traffic workload between 17:00 and 18:00, reaching 64.21%. Traffic starts to increase at 9:00, with a steady workload throughout the afternoon. There is no traffic between 21:00 and 8:00. This data suggests that Березка should focus staffing and promotions during peak hours to maximize sales and customer satisfaction.
Understanding consumer segments helps tailor marketing efforts. Gender and generation insights enable targeted campaigns and product development.
Women have a higher affinity (64%) compared to the average consumer. Men have a significantly higher affinity (130%). Gen X is under-indexed (81%), while Gen Y is over-indexed (139%). This suggests that Березка appeals more to men and Gen Y. Marketing efforts could be tailored to further engage these segments.