Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Beer Station performance in the Colombia and how they change over time
See what factors influence Beer Station performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Beer Station' competitors in the Colombia
An analysis of Beer Station' competitors in the Colombia
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Beer Station is in the top 1% of brands
Sample of brands in the same percentile
Understanding brand's share of foot traffic reveals its competitive strength and customer preference in the Cafe & Restaurants industry.
Beer Station holds a leading market performance percentile of 99 in Colombia's Cafe & Restaurants industry, placing it in the top 1%. This indicates a strong market presence and high customer preference relative to peers like Restaurante Mambo Latín Nikkei, Ventolini Restaurante y Heladería, Hernández BBQ, Restaurante Armadillo, Café San Alberto and Chalet Suizo Usaquén. The position reflects a significant share of customer traffic.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and affects brand reputation and revenue in the competitive Cafe & Restaurants sector.
Beer Station's overall customer satisfaction is 77%, a decrease of 3.7 percentage points year-over-year. Customer satisfaction in the RAP (Especial) Central region is 72%, with a decrease of 13 percentage points. This indicates a potential need to improve customer experience to address declining satisfaction trends.
Average check (transaction value) indicates customer spending habits, crucial for revenue optimization in the Cafe & Restaurants industry.
Beer Station's overall average check is 67K COP, showing an increase of 8.2% year-over-year. The RAP (Especial) Central region shows an average check of 86.7K COP. The overall increase suggests improved revenue per transaction.
Tracking number of outlets indicates brand reach and expansion, reflecting growth strategy in the Cafe & Restaurants market.
Beer Station has 10 outlets in the RAP (Especial) Central region, and 1 outlet each in RAP Pacífico, RAP Eje Cafetero, and RAP Gran Santander. The distribution highlights a concentration of outlets in the Central region.
Identifying key competitors through cross-visitation patterns helps understand customer preferences and competitive landscape in Cafe & Restaurants.
The top competitors for Beer Station, based on customer cross-visitation, are El Corral (7.69%), Crepes & Waffles (5.98%), Juan Valdez Café (4.27%), Andrés (3.42%), and Domino's Pizza (3.42%). These brands attract some of the same customers, indicating they are perceived as alternatives by Beer Station's clientele.
Traffic workload analysis reveals peak operational hours, informing staffing and resource allocation for optimal service in Cafe & Restaurants.
Beer Station experiences peak traffic between 12:00 PM and 11:00 PM, with the highest traffic workload occurring at 8:00 PM (52.48%). Traffic is lowest between 3:00 AM and 11:00 AM. This data is useful for optimizing staffing levels based on peak and off-peak hours.
Analyzing consumer segments (Gender, Generation) enables targeted marketing, improving engagement and brand resonance in Cafe & Restaurants.
Women (affinity index 92) are slightly under-indexed among Beer Station's consumers, while Men (affinity index 106) are slightly over-indexed. Gen X (affinity index 152) shows a higher affinity compared to Gen Y (affinity index 111), indicating a stronger preference for Beer Station among the older demographic.