Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Beer Station performance in the Colombia and how they change over time
See what factors influence Beer Station performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Beer Station' competitors in the Colombia
An analysis of Beer Station' competitors in the Colombia
In Cafés & Restaurants
·Jun – Aug 25
Beer Station is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
Beer Station holds the 99th percentile, indicating a leading market position. This highlights strong customer preference compared to competitors like Café San Alberto, Restaurante Mambo Latín Nikkei, Ventolini Restaurante y Heladería, Hernández BBQ, Restaurante Armadillo, and Chalet Suizo Usaquén, which also hold the 99th percentile.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation. Higher CSAT often leads to repeat business.
Beer Station's overall CSAT is 77%, a decrease of 3.7 percentage points year-over-year. The RAP (Especial) Central region shows a CSAT of 72% with a significant decrease of 13 percentage points. This suggests a need to investigate and address customer satisfaction issues, particularly in the RAP (Especial) Central region.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits. Growth indicates revenue potential.
Beer Station's overall average check is 67K COP, an increase of 8.2% year-over-year. In the RAP (Especial) Central region, the average check is 86.7K COP with no growth compared to the previous year. The growth in the overall average check signals increased revenue per transaction.
Number of outlets reflects brand reach and market penetration. More outlets can increase brand visibility and customer accessibility, driving overall revenue growth.
Beer Station has 10 outlets in the RAP (Especial) Central region, and one each in RAP Pacífico, RAP Eje Cafetero, and RAP Gran Santander. The concentration of outlets in the Central region indicates its importance, while expansion into other regions diversifies market presence.
Identifying top competitors and cross-visitation patterns helps refine marketing and retention strategies, optimizing resource allocation and competitive positioning.
Beer Station's top competitors based on customer cross-visitation are El Corral (7.69%), Crepes & Waffles (5.98%), Juan Valdez Café (4.27%), Andrés (3.42%), and Domino's Pizza (3.42%). Understanding these patterns allows Beer Station to refine its competitive strategy and marketing efforts.
Analyzing traffic workload by hours helps optimize staffing, promotions, and resource allocation, ensuring adequate service during peak hours and maximizing efficiency.
Beer Station experiences peak traffic workload between 12:00 PM and 11:00 PM, with the highest traffic around 8:00 PM (53%). Traffic is minimal between midnight and noon. This data helps optimize staffing and promotions to cater to peak hours.
Understanding consumer segments by gender and generation helps tailor marketing and product strategies, optimizing engagement and resonance with key demographics.
Beer Station's customer base shows high affinity for women (92%) and men (106%), with Gen X (152%) and Gen Y (111%) overrepresented. This suggests that marketing efforts should focus on the preferences and behaviors of these segments to maximize engagement.