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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Pakistan and how they change over time
See what factors influence Baskin-Robbins performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Pakistan
An analysis of Baskin-Robbins' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Pakistan holds a market performance percentile of 42, placing it in the below average/lagging category. This indicates that Baskin-Robbins captures less foot traffic compared to the leading brands. Performance peers in the same percentile range include The Garden Spice, Em En Caffè Lahore, Mirchili, Bombay Koila Karahi, TEHZEEB PIZZA KITCHEN, and Silver Spoon Restaurant canal road.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Baskin-Robbins in Pakistan, based on cross-visitation, are KFC (13.22%), McDonald's (9.09%), Domino's Pizza (6.61%), Kababjees (5.79%), and Sweet Creme (5.79%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food and dessert chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Baskin-Robbins in Pakistan experiences peak traffic workload between 12:00 PM and 11:00 PM, with the highest traffic around 8:00 PM (58.13%). The lowest traffic occurs between 2:00 AM and 8:00 AM. This data informs staffing and operational adjustments to meet customer demand.
Consumer segments inform targeted marketing, tailoring strategies to specific demographics for higher engagement.
Women show a high affinity (105 index) towards Baskin-Robbins, while men are slightly under-indexed (98 index). Gen X exhibits a very high affinity (406 index), while Gen Y is under-indexed (47 index). This suggests targeted marketing towards Gen X women could be effective.