Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Pakistan and how they change over time
See what factors influence Baskin-Robbins performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Pakistan
An analysis of Baskin-Robbins' competitors in the Pakistan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins holds the 41st percentile in Pakistan's Cafe & Restaurants industry, indicating a below average market performance. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Babe’s Hot Chicken, Lahore Broast, Mirchili, KABIR’S Peshawar, Cluckin, and Johnny & Jugnu - Bahria Town.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business.
Baskin-Robbins' overall CSAT in Pakistan is 67%, a 5 percentage point increase year-over-year. Sindh shows the highest CSAT at 88%, while Islamabad Capital Territory has the lowest at 46%. The CSAT trend decreased from June to August 2025, indicating a need to investigate potential issues affecting customer experience.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Baskin-Robbins has 26 outlets in Pakistan. Punjab has the highest number of outlets (14), followed by Sindh (7), Islamabad Capital Territory (4), and Khyber Pakhtunkhwa (1). This distribution highlights Punjab as a key market for the brand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Baskin-Robbins in Pakistan, based on cross-visitation, are KFC (17.07%), McDonald's (12.20%), Cheezious (7.32%), Hardee's (6.50%), and Tim Hortons (6.50%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation.
Baskin-Robbins experiences peak traffic between 12:00 PM and 10:00 PM in Pakistan, with the highest workload around 8:00 PM (56.42%). Traffic is lowest between 2:00 AM and 6:00 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Baskin-Robbins' customer base in Pakistan shows a higher affinity among women (Index 108) compared to men (Index 98). Gen X (Index 300) shows a significantly higher affinity compared to Gen Y (Index 70), suggesting targeted marketing strategies should consider these generational preferences.