Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin Robbins performance in the Japan and how they change over time
See what factors influence Baskin Robbins performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Baskin Robbins is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Baskin Robbins' competitors in the Japan
An analysis of Baskin Robbins' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin Robbins' Market Performance in Japan is at the 43rd percentile, indicating a below average market standing. This means Baskin Robbins captures less foot traffic compared to most competitors. Performance peers in the same percentile range include 黒豚ふくや 本店, 品川 龍馬伝, Blue Entrance Kitchen, JIS CHAYAMACHI, PORCELLINO, and THE COMMA,Italian Terrace NAMBA.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Baskin Robbins' overall CSAT in Japan is 62%, a 6 percentage point increase year-over-year. Hokkaido Prefecture shows the highest CSAT at 86% with a significant growth of 52.4 percentage points, while Miyagi Prefecture has a lower CSAT of 67% with a decrease of 19 percentage points. This indicates varying customer experiences across different regions.
Outlet count indicates brand reach and market presence. A larger network can enhance accessibility and brand visibility, potentially driving higher revenue.
Baskin Robbins has the highest number of outlets in Aichi and Kanagawa Prefectures (16 each). Osaka Prefecture has 12 outlets, while Hokkaido and Saitama Prefectures each have 10. Shizuoka Prefecture has the fewest outlets among those listed, with 6. This distribution reflects regional market priorities.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's (20.33%) and Starbucks (12.64%) are the top competitors for Baskin Robbins in Japan, based on cross-visitation. 店 (12.09%), 店 (10.99%), and 丸亀製麺 (9.34%) also attract Baskin Robbins' customers. This suggests a significant overlap in customer base among these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Baskin Robbins experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload at 2:00 PM (56.37%). Traffic is minimal before 9:00 AM and after 9:00 PM. This information can be used to optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and maximizes marketing ROI.
Women (106%) show a slightly higher affinity towards Baskin Robbins compared to men (95%). Gen X (149%) exhibits the highest affinity, while Gen Y (72%) and Gen Z (89%) are under-indexed. This suggests Gen X is a key demographic for Baskin Robbins in Japan.