Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bar-B-Q Plaza performance in the Malaysia and how they change over time
See what factors influence Bar-B-Q Plaza performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bar-B-Q Plaza' competitors in the Malaysia
An analysis of Bar-B-Q Plaza' competitors in the Malaysia
In Cafés & Restaurants
·Jul – Sep 25
Bar-B-Q Plaza is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bar-B-Q Plaza's market performance is at the 45th percentile in Malaysia's Cafe & Restaurants industry, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Baby Cami Sushi Restaurant, Ra-Ft Café / Bistro, AI-CHA JALAN PEJABAT, Tous Les Jours - Sunway Pyramid, Bumbu Babah @ Jalan Hang Tuah, Melaka, and NUR BISTRO @ TIARA SENDAYAN.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Bar-B-Q Plaza's overall customer satisfaction is 79%, a significant increase of 30 percentage points year-over-year. Penang shows the highest satisfaction at 95%, followed by Kuala Lumpur at 93%. Selangor has the lowest satisfaction at 56%, indicating areas for improvement in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Bar-B-Q Plaza varies by state. Malacca has the highest average check at 94.5 MYR, while Penang has the lowest at 53.8 MYR. Overall average check data is not available, but the dynamic data shows fluctuations between 55.49 MYR and 102.73 MYR, suggesting promotional impacts or seasonal variations.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Bar-B-Q Plaza has the most outlets in Selangor (8), followed by Johor (4). Penang and Kuala Lumpur each have 3 outlets, while Malacca has 2 and Pahang has 1. This distribution highlights Selangor as a key market for the brand.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Bar-B-Q Plaza, based on customer cross-visitation, are Yakiniku Tenshin, MyeongDong Topokki, Ipoh Bean Bar (Taufufa) 怡保豆霸 (豆花豆腐花豆奶), and Starbucks, each with a 3.08% cross-visitation rate. SDS has a 1.54% cross-visitation rate. This indicates shared customer bases and potential areas for differentiation.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Bar-B-Q Plaza experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring around 6:00 PM (57.24%) and 7:00 PM (57.72%). Traffic is minimal during the early morning hours, indicating a need for focused staffing during peak times.
Understanding consumer segments enables targeted marketing and product development strategies.
Women (87% affinity) are overrepresented among Bar-B-Q Plaza's consumers, while men (112% affinity) are also significant. Gen X (131% affinity) and Gen Z (155% affinity) show high affinity, while Gen Y (63% affinity) is underrepresented. This suggests targeted marketing towards Gen X and Gen Z could be effective.