Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Barberousse performance in the France and how they change over time
See what factors influence Barberousse performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Barberousse' competitors in the France
An analysis of Barberousse' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Barberousse is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference in the industry, showing share of foot traffic.
Barberousse, with a market performance percentile of 98, is a leading brand in France's Cafe & Restaurants industry, indicating it captures a significant portion of customer traffic. Its market standing is robust compared to competitors like Les Courtines, Restaurant le Bellagio, Restaurant La Grotte, FAMOUS SLICE, Lou Cabana Honfleur, and Restaurant Brunchy by Zoya, which are in a similar percentile range.
Customer satisfaction is vital for loyalty and growth. High CSAT scores correlate with repeat business and positive word-of-mouth.
Barberousse boasts a high customer satisfaction (CSAT) of 95% in Metropolitan France, a significant 10.2 percentage point increase year-over-year. This indicates a substantial improvement in customer perception and service quality, contributing positively to brand reputation and loyalty.
Average check reflects spending per customer. Monitoring changes helps understand pricing effectiveness and customer behavior.
The average check for Barberousse is 23 EUR, reflecting what customers spend per visit. However, there is a notable decrease of 38.4% year-over-year. This decline warrants investigation into pricing strategies, menu adjustments, or changes in customer spending habits to identify potential causes and implement corrective measures.
Outlet count indicates brand reach and market presence, directly impacting accessibility and potential customer base.
Barberousse operates 11 outlets in Metropolitan France. The number of outlets shows the brand's current scale and market saturation within the region, offering insight into its operational footprint and customer accessibility.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
Burger King and McDonald's are the top competitors for Barberousse, each with a 7.69% cross-visitation rate. Au Bureau follows at 5.77%. These insights into shared customer bases help Barberousse refine its offerings and marketing strategies to differentiate itself and attract or retain customers. Le Georges V and Café Français also appear as competitors with 3.85%.
Traffic workload analysis reveals peak hours and operational demands, optimizing staffing and resource allocation.
Barberousse experiences its highest traffic workload between 22:00 and 23:00 (37.79%), with another peak at 0:00 (33.43%). Understanding these peak hours helps optimize staffing, manage resources, and tailor services to meet customer demand effectively during those periods.
Understanding consumer segments enables targeted marketing, tailoring offers and messaging to specific demographics.
Barberousse's customer base shows high affinity towards women (80% relative representation) and Gen Y (166% relative representation), and Gen Z (148% relative representation). This suggests that marketing efforts should focus on the preferences and behaviors of these demographics, although it doesn't dictate absolute numbers. The brand indexes higher in women and Gen Y/Z compared to a 'typical' cafe/restaurant in France.