Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence BackWerk performance in the Austria and how they change over time
See what factors influence BackWerk performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BackWerk' competitors in the Austria
An analysis of BackWerk' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
BackWerk's MARKET PERFORMANCE is at the 97th percentile, indicating a leading position in Austria's Cafe & Restaurants sector. This high percentile suggests a significant share of customer visits compared to peers like Ichiban Tea, Skopik & Lohn, Lamée Rooftop, Zaffran Indian Cuisine, Giuseppe's Pizzeria, and Café Mozart. It confirms BackWerk's strong brand presence and customer loyalty.
Customer satisfaction reflects customer loyalty and brand perception, impacting long-term revenue and brand reputation in the competitive Cafe & Restaurants market.
BackWerk's overall customer satisfaction is 82%, with a 3.3 percentage point increase year-over-year, signalling improved customer experiences. However, in Salzburg, customer satisfaction is at 74% with a decrease of 2.7 percentage points, suggesting potential issues in this region needing attention.
Number of outlets indicates brand reach and market penetration, driving overall revenue and brand visibility in the competitive Cafe & Restaurants market.
BackWerk has a limited number of outlets in Austria, with 2 in Salzburg, 2 in Lower Austria, and 1 in Styria. This limited presence may constrain overall market share and growth potential compared to competitors with wider distribution networks.
Competitor analysis reveals competitive landscape and consumer preferences, allowing for strategic positioning and differentiation in the Cafe & Restaurants market.
BackWerk's top competitors include McDonald's (14.75% cross-visitation), Sacher (8.20%), Ströck, Vapiano and Starbucks (4.92% each). McDonald's has a significant overlap in customer base. Understanding these cross-visitation patterns helps BackWerk refine its offerings and marketing to retain and attract customers.
Traffic workload analysis reveals peak hours and staffing needs, optimizing operational efficiency and customer service in the Cafe & Restaurants industry.
BackWerk's peak traffic workload occurs between 8 AM and 12 PM, reaching a high of 56.51% at 10 AM, and drastically declines after 6 PM. This data suggests a need for efficient staffing and resource allocation during morning hours to manage customer flow effectively.
Consumer segment analysis enables targeted marketing and product development, enhancing brand relevance and customer acquisition in the Cafe & Restaurants market.
Women show a higher affinity (index 104) for BackWerk compared to men (index 97). Gen Y has the highest affinity (index 111), followed by Gen X (index 105), while Gen Z is under-indexed (index 93). Marketing should target Gen Y, and consider ways to appeal more to Gen Z.