Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BackWerk performance in the Austria and how they change over time
See what factors influence BackWerk performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of BackWerk' competitors in the Austria
An analysis of BackWerk' competitors in the Austria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BackWerk's Market Performance is in the lower 37%, indicating a below average market standing. This means that BackWerk captures less foot traffic compared to most competitors in Austria. Performance peers in the same percentile range include Mesze_Vienna, Alex Genuss Truck, Heisthof, POTS by MayKay, Lamée Rooftop, and Gösser Bräu Graz.
Customer Satisfaction reflects how happy customers are with BackWerk, impacting loyalty and brand reputation. Higher satisfaction often leads to repeat business.
Overall customer satisfaction for BackWerk is 84%, a 3.1 percentage point increase year-over-year, indicating improved customer perception. However, in Salzburg, customer satisfaction is 77%, with a decrease of 3.4 percentage points, suggesting a need for focused improvement efforts in that state. CSAT fluctuated between 78.69% and 89.83% during the observed months.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
BackWerk has a limited number of outlets in Austria. Salzburg and Lower Austria each have 2 outlets, while Styria has 1. This distribution highlights a concentrated presence in certain regions, with potential for expansion in others.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine competitive strategies.
McDonald's is the top competitor with a 14.75% cross-visitation rate, meaning that BackWerk's customers also frequently visit McDonald's. Other notable competitors include Sacher (8.20%), Ströck (4.92%), Vapiano (4.92%), and Starbucks (4.92%). This indicates a need to differentiate BackWerk's offerings to retain customers.
Traffic Workload shows peak hours, helping optimize staffing and resource allocation. Understanding customer flow improves service efficiency.
BackWerk experiences peak traffic between 8 AM and 12 PM, with the highest workload around 10 AM (51%). Traffic significantly decreases after 6 PM, with minimal activity after 8 PM. This data suggests a need for optimized staffing during peak hours and potential for evening promotions to increase traffic.
Consumer Segments help tailor marketing to specific groups. Understanding demographics improves ad relevance and campaign effectiveness.
Women (106%) and Gen X (105%) and Gen Y (111%) show high affinity towards BackWerk, indicating they are overrepresented among BackWerk's customers. Gen Z (93%) are underrepresented. Marketing strategies should consider the preferences and behaviors of women, Gen X and Gen Y to further strengthen their engagement.