Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Backstube performance in the Norway and how they change over time
See what factors influence Backstube performance in the Norway and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backstube' competitors in the Norway
An analysis of Backstube' competitors in the Norway
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Backstube is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows Backstube's brand strength, customer preference, and competitive edge in the Cafe & Restaurants industry in Norway.
Backstube's market performance is at the 98th percentile, indicating a leading position in Norway's Cafe & Restaurants sector. This high percentile shows strong brand preference. Performance peers in a similar range include Molo Brew, Ricksha Pakistani Street food, BURGASM, Tim Wendelboe, Napoli pizzeria and Big Bite.
Customer satisfaction highlights brand loyalty and service quality, crucial for repeat business and positive recommendations.
Backstube's overall customer satisfaction is 82%, a decrease of 8.2 percentage points year-over-year. Satisfaction varies by county, with Troms og Finnmark at 97% and Vestland at 69%, each showing a decrease. These changes highlight areas for service improvement and consistent customer experience.
Outlet distribution indicates market reach and potential accessibility to customers across different geographic locations.
Backstube has several outlets in Norway, with Vestland having the highest number at 3. Other counties such as Viken, Buskerud, Vestfold, Troms og Finnmark and Østfold each have 1-2 outlets. This distribution suggests a localized market presence with potential for further expansion.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance competitive positioning.
Backstube's top competitors include McDonald's (7.79% cross-visitation), Mamma Pizza (3.90%), Fly Chicken (3.90%), Olivia (3.90%), and Godt Brød (3.90%). McDonald's has a notably higher cross-visitation rate, indicating a significant overlap in customer base. This highlights key competitors for Backstube to monitor.
Understanding peak hours helps optimize staffing and resource allocation to meet customer demand effectively.
Backstube's traffic workload peaks between 8:00 and 17:00, with the highest traffic around 11:00 (58.01%). There is minimal traffic during the night. This information is vital for staffing and resource management to accommodate peak customer demand.
Consumer segmentation informs targeted marketing and product strategies by understanding demographic preferences and behaviors.
Backstube's customer base consists predominantly of women (97% affinity). Gen Z is overrepresented (167% affinity), while Gen X (44% affinity) is significantly underrepresented. Gen Y has affinity of 75%. Marketing can be refined to cater to these generational and gender preferences.