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Managing Partner, Global Business Development
See what factors influence Backhaus Nahrstedt performance in the Germany and how they change over time
See what factors influence Backhaus Nahrstedt performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Backhaus Nahrstedt is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Backhaus Nahrstedt' competitors in the Germany
An analysis of Backhaus Nahrstedt' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Backhaus Nahrstedt's MARKET PERFORMANCE is at the 99th percentile, a leading position in the Cafe & Restaurants industry in Germany. This shows a strong market presence compared to peers like Fischküche Laboe, All Seasons, To1980, Brauhaus GEORGBRAEU, QQ and Kuhbar.
CSAT reflects customer happiness. Higher scores mean loyal customers, boosting repeat business and positive word-of-mouth referrals.
Backhaus Nahrstedt's overall customer satisfaction (CSAT) is 78%, a 3.9 percentage point increase year-over-year. In Thuringia, CSAT is also 78%, with a 3.1 percentage point increase. The trend shows fluctuating but generally positive customer sentiment.
Average check reveals spending per customer. Growth indicates effective pricing, menu appeal or upselling, boosting overall revenue.
The overall average check for Backhaus Nahrstedt is 9.4 EUR, a 27.4% increase year-over-year. In Thuringia, the average check is 9.5 EUR with 0% growth. The monthly trend shows fluctuations in average customer spend.
Knowing top competitors reveals direct rivals. Cross-visitation highlights shared customer bases and competitive advantages to leverage.
Top competitors for Backhaus Nahrstedt include Burger King (12.03% cross-visitation), McDonald's (12.03%), papperts GmbH (4.43%), Cafehaus Spiegler (2.53%), and Restaurant Ratskeller Gotha (2.53%). These brands share customer traffic with Backhaus Nahrstedt.
Understanding consumer segments allows for tailored marketing. Affinity shows which groups are most interested, guiding targeted efforts.
Backhaus Nahrstedt's customer base shows a high affinity towards women (108% index) and Gen X (154% index). Gen Y (41% index) and Gen Z (37% index) are under-indexed.