Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Backhaus Hackner performance in the Germany and how they change over time
See what factors influence Backhaus Hackner performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backhaus Hackner' competitors in the Germany
An analysis of Backhaus Hackner' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Backhaus Hackner is in the top 2% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Backhaus Hackner's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position in the German Cafe & Restaurants market. This high percentile means Backhaus Hackner attracts more customers compared to most competitors, reflecting strong brand preference. Performance peers in the same percentile range include Borchardt, OLEA- Nazareth oriental Streetfood, Viktoria Eis, Bäckerei Voss, Augustiner Drei Mühlen, and Del Tufo - La vera Pizza Napoletana.
Customer satisfaction (CSAT) reflects customer happiness, greatly influencing loyalty, positive reviews, and repeat business which drive revenue.
Backhaus Hackner demonstrates strong customer satisfaction with an overall CSAT score of 81%, showing a 0.7 percentage point increase year-over-year. In Bavaria, the CSAT is also 81%, with a similar increase. This indicates consistent customer service performance and positive experiences across locations.
Average check reveals customer spending habits, enabling informed pricing strategies and identifying opportunities to boost revenue per transaction.
The overall average check for Backhaus Hackner is 8.7 EUR, up 12.8% year-over-year, indicating customers are spending more per visit. In Bavaria, the average check is also 8.7 EUR. The increase in average check suggests successful upselling, menu adjustments, or a shift in customer preferences.
Outlet count indicates brand reach, directly affecting market share and revenue potential. Monitoring changes informs expansion and competitive strategy.
Backhaus Hackner has 41 outlets in Bavaria. This shows the brand's physical presence and potential accessibility for customers within the state. Maintaining or growing this number is vital for sustaining market share.
Competitor analysis helps identify threats and opportunities, guiding differentiation strategies and resource allocation for competitive advantage.
The top competitors for Backhaus Hackner, based on customer cross-visitation, are McDonald's (15.73%), Sipl Brot (10.11%), Vapiano (5.62%), KFC (4.49%), and Donaustrand Ingolstadt (3.37%). This indicates that Backhaus Hackner customers also frequent these brands, highlighting potential areas for competitive differentiation or partnership opportunities.
Traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Backhaus Hackner experiences peak traffic workload between 8 AM and 12 PM, with the highest workload at 10 AM (57.37%). Traffic gradually decreases after noon. Understanding these peak hours can guide staffing decisions and promotional strategies to maximize efficiency and sales.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographic preferences and behaviors.
Backhaus Hackner shows higher affinity with Men (114) and Gen X (149). In contrast, Women (76), Gen Y (59), and Gen Z (63) are under-indexed. These affinity indexes suggest Backhaus Hackner appeals more strongly to Men and Gen X. Marketing and product strategies can be adjusted to retain loyalty with core groups and attract new customers.
Cafés & Restaurants