Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bäckerei Naumann performance in the Germany and how they change over time
See what factors influence Bäckerei Naumann performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bäckerei Naumann' competitors in the Germany
An analysis of Bäckerei Naumann' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bäckerei Naumann is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bäckerei Naumann's market performance is in the lower 28%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Mikado Sushi & More, Tafelrunde, Weingut Otto Knaup, Landhaus Mühle Schluchsee, Restaurant Teichhûs Hannover | durchgehend warme Küche, and Tokygon.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores correlate with repeat business.
Bäckerei Naumann's overall customer satisfaction is 81%, a decrease of 7.3 percentage points year-over-year. This decline suggests a potential issue in service or product quality. In Hesse, the CSAT is also 81%, mirroring the overall trend. The CSAT trend shows fluctuations between May and July 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The overall average check for Bäckerei Naumann is 6 EUR, a decrease of 18.2% year-over-year. This indicates customers are spending less per visit. In Hesse, the average check is also 6 EUR. The average check remained relatively stable from May to July 2025.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and customer accessibility.
Bäckerei Naumann has 32 outlets in Hesse. This number represents the brand's physical presence and potential customer touchpoints within the state.
Competitor analysis identifies key rivals and their strategies, informing competitive positioning and strategic decision-making.
The top competitors for Bäckerei Naumann, based on customer cross-visitation, are McDonald's (17.24%), Burger King (12.07%), papperts GmbH (12.07%), Vulkanbäcker Haas (5.17%), and Hans im Glück (3.45%). This indicates a significant overlap in customer base with fast-food chains and other bakeries.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Bäckerei Naumann experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (53.18%). Traffic starts increasing at 5 AM, peaks in the morning, and gradually declines throughout the afternoon and evening. There is no traffic between 8 PM and 4 AM.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
Bäckerei Naumann's customer base shows affinity indexes of 100% for both Women and Men. Gen X is overrepresented (134%), while Gen Y (60%) and Gen Z (96%) are underrepresented, suggesting a stronger affinity among older generations.