Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bäcker Müller performance in the Germany and how they change over time
See what factors influence Bäcker Müller performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bäcker Müller' competitors in the Germany
An analysis of Bäcker Müller' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bäcker Müller is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Bäcker Müller's market performance is in the lower 29%, indicating a below average/lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Düxer Grill, Pegelhaus, Landbäckerei Roden GmbH, Estragon - Café Brasserie Restaurant, Fisherman's Fehmarn, and Spinnerhof.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for improvement.
Overall customer satisfaction for Bäcker Müller is 77%, a 2.4 percentage point increase year-over-year. Baden-Württemberg shows high satisfaction (92%) but a decrease, while North Rhine-Westphalia has lower satisfaction (68%) with a significant decrease. Hesse shows 77% satisfaction with an increase. CSAT fluctuated between 72.06% and 95.83% during the period.
Average check reflects spending per customer. Monitoring this KPI helps assess pricing strategies and customer spending habits.
The overall average check for Bäcker Müller is 9.7 EUR, a 25.9% increase year-over-year. In Hesse, the average check is 10.2 EUR with no growth. The average check fluctuated between 10.45 EUR and 11.15 EUR during the period.
Outlet count indicates market reach. Tracking outlet distribution helps assess expansion and regional presence.
Bäcker Müller has 36 outlets in Hesse, 3 in North Rhine-Westphalia, 2 in Baden-Württemberg, and 1 in Thuringia. Hesse represents the largest concentration of outlets.
Identifying competitors helps understand the competitive landscape and benchmark performance against key players.
Top competitors based on customer cross-visitation are McDonald's (8.33%), Schwälmer Brotladen (5%), Pinsa Imperium (5%), Hemingway Restaurant&Bar (5%), and Beef Bro‘s (3.33%). This indicates customers of Bäcker Müller also frequent these establishments.
Traffic workload by hour reveals peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
Traffic workload peaks between 8:00 and 11:00, with the highest workload at 10:00 (55.31%). Traffic is minimal between 20:00 and 5:00. This data shows when Bäcker Müller experiences the most customer activity.
Analyzing consumer segments enables targeted marketing. Understanding demographics helps tailor strategies to specific customer groups.
Women are overrepresented (78%) compared to the average consumer, while men are even more overrepresented (114%). Gen X is highly overrepresented (132%), indicating a high affinity. Gen Y is slightly underrepresented (87%).