Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bäcker Müller performance in the Germany and how they change over time
See what factors influence Bäcker Müller performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bäcker Müller' competitors in the Germany
An analysis of Bäcker Müller' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bäcker Müller is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference.
Bäcker Müller's market performance stands at the 98th percentile, which positions it as a leading brand in the Cafe & Restaurants sector in Germany. This high percentile indicates strong customer preference and a substantial share of foot traffic compared to its peers. The brand's performance is within the same percentile range as Bellissimo Cucina Italiana, Café Yesilcam Damla, Apple & Eve Vegan & Natural, Donisl, Barcode Cologne, and Floßlände.
Customer Satisfaction (CSAT) indicates how well a brand meets customer expectations, impacting loyalty and future growth.
Bäcker Müller demonstrates a strong overall customer satisfaction, with a CSAT score of 75%, reflecting a 2 percentage points increase year-over-year. However, there are notable variations across states. Baden-Württemberg shows a high CSAT but a decrease, North Rhine-Westphalia exhibits a lower CSAT with a significant decrease, while Hesse shows a positive increase. Overall, customer satisfaction is fluctuating.
Average check measures the typical transaction value, reflecting pricing strategy, customer spending habits, and menu appeal.
Bäcker Müller's overall average check is 9.70 EUR, showing a 25.90% increase year-over-year, indicating customers are spending more per visit. In Hesse, the average check is 10.20 EUR with no growth value. The dynamic data shows slight fluctuations in average check over the observed months.
Outlet count indicates brand reach and market penetration, crucial for assessing scalability and geographic influence.
Bäcker Müller has a varying number of outlets across different states in Germany. Hesse has the most outlets at 33, indicating a strong presence there. North Rhine-Westphalia has 3 outlets, Baden-Württemberg has 2, and Thuringia has only 1. Hesse represents 100% bar fill percentage, indicating the major outlet number of the company there.
Competitor analysis identifies key rivals and customer overlap, informing strategic positioning and marketing efforts.
Bäcker Müller's top competitors, based on customer cross-visitation, include McDonald's (8.20%) and Schwälmer Brotladen (6.56%). Pinsa Imperium and Hemingway Restaurant&Bar both share 4.92% of cross visitation. Restaurant Zum Anglerheim Marburg shows 3.28% cross visitation. These insights help Bäcker Müller understand customer preferences and competitive dynamics.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation to meet demand.
Bäcker Müller experiences peak traffic between 9:00 AM and 12:00 PM, with the highest workload around 10:00 AM (52.76). Traffic begins to increase significantly from 5:00 AM, peaks mid-day, and gradually declines after 4:00 PM. This data helps optimize staffing during peak hours.
Understanding consumer demographics enables targeted marketing, personalized experiences, and improved customer engagement strategies.
Bäcker Müller's customer base shows a higher affinity among Women, with an affinity index of 68, while Men have a higher representation (118). Gen X demonstrates a higher affinity (132), whereas Gen Y has an affinity index of 87. These affinity indexes indicate how strongly each segment is represented relative to the average consumer.