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Managing Partner, Global Business Development
See what factors influence Australian Home Made Ice Cream performance in the Belgium and how they change over time
See what factors influence Australian Home Made Ice Cream performance in the Belgium and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Australian Home Made Ice Cream' competitors in the Belgium
An analysis of Australian Home Made Ice Cream' competitors in the Belgium
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Australian Home Made Ice Cream is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Australian Home Made Ice Cream holds a leading position with a percentile of 99, placing it in the top 1% of brands in Belgium's Cafe & Restaurants industry. This indicates a strong market presence compared to peers like Surfside Poké, Pepe Chicken by FastGood Cuisine, Chefdag, The Waffle Factory, Capoue, and Chalet Robinson, all also at the 99th percentile.
Customer Satisfaction (CSAT) measures how well the brand meets customer expectations, directly impacting loyalty and revenue.
Australian Home Made Ice Cream has an overall CSAT of 77%, a decrease of 1.9 percentage points year-over-year. Flanders shows a strong CSAT of 83% with a 5.8pp increase, while Wallonia has a lower CSAT of 74% with a significant decrease of 14.8pp. This discrepancy suggests a need to investigate and address the reasons behind the lower satisfaction in Wallonia.
Number of outlets indicates the brand's reach and potential market penetration across different regions.
Australian Home Made Ice Cream has 10 outlets in Flanders, 8 in Wallonia, and 2 in Brussels-Capital. This distribution highlights a stronger presence in Flanders and Wallonia compared to Brussels, which may reflect strategic decisions or market opportunities.
Identifying top competitors based on cross-visitation helps understand the competitive landscape and customer preferences.
Customers of Australian Home Made Ice Cream also frequently visit McDonald's (5.45%), Frites Atelier (4.55%), Hawaiian Poke Bowl (4.55%), RENE ice & waffles (3.64%), and Burger King (3.64%). This indicates potential competition and shared customer base with these brands.
Analyzing traffic workload by hour reveals peak hours, helping optimize staffing and resource allocation for better service.
Australian Home Made Ice Cream experiences peak traffic between 15:00 and 17:00, with the highest workload at 16:00 (51.06%). Traffic starts increasing from 10:00, indicating that operational staffing and inventory management should be optimized accordingly.
Understanding consumer demographics helps tailor marketing strategies and product offerings to specific groups.
Women (102 index) and Gen Y (134 index) are overrepresented amongst customers, suggesting a high affinity for Australian Home Made Ice Cream. Gen X (76 index) and Gen Z (42 index) are underrepresented. This suggests a marketing opportunity to engage Gen X and Gen Z, as they may not be strongly resonating with the brand.