Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Asakuma performance in the Japan and how they change over time
See what factors influence Asakuma performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Asakuma' competitors in the Japan
An analysis of Asakuma' competitors in the Japan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Asakuma is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Asakuma's market performance is at the 99th percentile, marking it as a leading brand in Japan's Cafe & Restaurants industry. This indicates a very strong market standing. Performance peers in the same percentile range include: Ramen Kagetsu Arashi, Tonden, Kanagari, 月島もんじゃ くうや 東京駅, Yomenya Goemon, and WEST.
Customer satisfaction (CSAT) measures how happy customers are with their experience, directly impacting loyalty and brand reputation.
Asakuma's overall CSAT is 75%, a 5.4 percentage point increase year-over-year, indicating improved customer satisfaction. Gifu Prefecture shows the highest CSAT at 91% with 27.5pp growth, while Okayama Prefecture saw a decrease of -12.3pp, now at 79%.
Average check reflects customer spending per visit, influencing revenue and profitability. Growth indicates increased value per transaction.
Asakuma's overall average check is 2.3K JPY, a 2.8% increase year-over-year, suggesting customers are spending slightly more per visit. Ibaraki Prefecture has the highest average check at 2.8K JPY. Chiba Prefecture and Kanagawa Prefecture average check: 2.5K JPY, 2.4K JPY respectively.
Outlet count indicates brand reach and market presence, influencing accessibility and potential customer base in different regions.
Asakuma has the most outlets in Aichi Prefecture (12), indicating a strong regional presence. Shizuoka Prefecture follows with 7 outlets. Gifu and Saitama Prefectures each have 3 outlets. Chiba prefecture has only 1 location.
Identifying competitors by cross-visitation reveals direct alternatives and shared customer bases for strategic positioning and marketing.
Asakuma's top competitors based on customer cross-visitation are McDonald's (10.20%), 店 (8.89%), Komeda's Coffee (7.14%), Hama Sushi (6.41%), and Sukiya (6.27%). This indicates overlap in customer preferences with these brands.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet peak demand and improve efficiency.
Asakuma experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 12 PM (60.80%). Traffic is minimal during the night (0 AM to 10 AM).
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Asakuma's customer base shows a high affinity towards women (74%, delta -26.17) and Gen X (135%, delta 34.96), indicating these segments are overrepresented compared to average. Gen Z has an affinity of 50 (delta -49.94) indicating under-representation.