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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Archies performance in the Colombia and how they change over time
See what factors influence Archies performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Archies' competitors in the Colombia
An analysis of Archies' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Archies is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Archies holds a market performance percentile of 58, placing it in the average/above average range. This indicates a moderate market presence compared to competitors in Colombia's Cafe & Restaurants industry. Performance peers in the same range include María Dolores bogota, La Cava Guatava, Benito Juarez - Bogotá, ALMA - Coffee & Bakery, Republicano Restaurant, and Machiavelli’s Alta Pastelería.
Competitor analysis identifies key rivals and their market share, informing strategic positioning and competitive advantage.
Archies' top competitors based on customer cross-visitation are Crepes & Waffles (9.66%), McDonald's (8.52%), El Corral (5.68%), Hornitos (5.11%), and Domino's Pizza (3.41%). This indicates that customers who visit Archies also frequently visit these brands, highlighting direct competition for customer foot traffic.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for efficiency.
Archies experiences peak traffic workload between 12:00 PM and 7:00 PM, with the highest activity around 1:00 PM (58.18%). Traffic is minimal between midnight and 7:00 AM. This data suggests optimal staffing and resource allocation should focus on the afternoon and early evening hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Archies' customer base shows a high affinity towards women (82%), while men are over-represented (116%). Gen X is over-represented (134%), Gen Y is under-represented (71%), and Gen Z is over-represented (106%). This suggests marketing should consider the preferences and behaviors of Gen X and Gen Z, while also appealing to male customers.