Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Applebee's Grill + Bar is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Applebee's Grill + Bar performance in the Canada and how they change over time
See what factors influence Applebee's Grill + Bar performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Applebee's Grill + Bar' competitors in the Canada
An analysis of Applebee's Grill + Bar' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Applebee's Grill + Bar's Market Performance in Canada is at the 98th percentile, indicating a leading position. This high percentile signifies a strong market presence and customer preference compared to competitors such as Tito's Pizza, Sapporo Japanese&Thai Restaurant, Messorem, Shawarmalicious, Nian Yi Kuai Zi and Baba Chicken.
Customer Satisfaction (CSAT) reflects customer happiness. High CSAT scores build loyalty, drive positive reviews, and boost brand reputation.
Applebee's Grill + Bar's overall CSAT in Canada is 59%, a 1.6 percentage point increase year-over-year. Alberta shows the highest CSAT at 64%, while Manitoba experienced a significant decrease of 16.6 percentage points. There was variation throughout the time period, with a high of 60.57% in June and lows in May and July. This data highlights regional differences in customer experience.
Average Check indicates how much customers spend per visit. Tracking this metric helps optimize pricing and identify revenue opportunities.
The overall average check for Applebee's Grill + Bar in Canada is CAD 43.70, a 4.2% increase year-over-year. Manitoba has the highest average check at CAD 48.30, while Alberta's is CAD 34.40. The average check was highest in June (CAD 50.45) and lowest in May (CAD 38.73). These differences likely reflect variations in menu preferences or promotions across locations and time.
Number of Outlets reflects brand reach. More outlets can lead to increased market presence and customer convenience.
Applebee's Grill + Bar has a total of 11 outlets in Canada. The majority (6) are located in Ontario, followed by Manitoba (3), and one each in Saskatchewan and Alberta. This distribution indicates a concentration of the brand's presence in Ontario and Manitoba.
Competitor analysis helps understand the competitive landscape and identify opportunities to differentiate and attract customers.
The top competitors for Applebee's Grill + Bar in Canada, based on cross-visitation, are Tim Hortons (15.34%), McDonald's (13.23%), A&W Canada (8.99%), Boston Pizza (6.88%), and Dairy Queen (5.82%). This shows that Applebee's customers also frequently visit fast-food and casual dining establishments.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Applebee's Grill + Bar in Canada experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (70.74). Traffic is minimal between midnight and 7:00. The lunch rush occurs from 11:00 to 15:00, with moderate levels. The traffic workload between 8:00 to 10:00 is minimal.
Understanding consumer segments allows for targeted marketing strategies and product offerings that cater to specific demographics.
For Applebee's Grill + Bar in Canada, both women and men have an index of 100. Gen X has an affinity index of 150, indicating high affinity. Gen Y is under-indexed at 54. Gen Z is over-represented with an affinity index of 144. This means that Gen X and Gen Z are more likely to be Applebee's customers than Gen Y.