Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Afternoon Tea performance in the Japan and how they change over time
See what factors influence Afternoon Tea performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Afternoon Tea' competitors in the Japan
An analysis of Afternoon Tea' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Afternoon Tea is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Afternoon Tea, with a market performance percentile of 99, is a leading brand in Japan's Cafe & Restaurants industry. This high percentile signifies a dominant market presence relative to competitors. Performance peers in a similar range (99th percentile) include Kannonyama fruit parlor, 九州ラー麺 加虎 住吉本店, Yokohamaya, 四季彩 広島駅前店, 噛まずに啜れ, and あきない.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, crucial for loyalty and business growth.
Afternoon Tea's overall CSAT is 74%, a 2.6 percentage point increase year-over-year, indicating improved customer sentiment. CSAT varies by location, with Aichi Prefecture showing the highest CSAT at 96% and a growth of 39.2 percentage points. The CSAT dynamic data shows fluctuations between 72.13% and 77.16% during the reporting period, suggesting ongoing opportunities for improvement.
Average check (or average order value) reflects how much customers spend per transaction, impacting revenue and profitability directly.
The overall average check for Afternoon Tea is 1.9K JPY, reflecting a 10.1% year-over-year increase, indicating customers are spending more per visit. Average check varies by location, with Kanagawa Prefecture at 1.9K JPY and Osaka Prefecture at 1.7K JPY. Dynamic data shows fluctuations between 1826.09 JPY and 2163.04 JPY during the reported months.
The number of outlets indicates a brand's reach and physical presence, affecting market penetration and customer accessibility.
Afternoon Tea has a varied distribution of outlets across Japan. Kanagawa Prefecture has the highest number of outlets (5), followed by Osaka Prefecture (3). Several other prefectures including Chiba, Aichi, Saitama, Hyogo and Kumamoto each have 2 outlets. Tochigi, Ibaraki, and Ehime Prefectures each have one outlet. This distribution illustrates Afternoon Tea's presence across different regions.
Competitive analysis helps understand market dynamics, identify key rivals, and inform strategies for differentiation and market share.
Starbucks is the top competitor for Afternoon Tea, with a cross-visitation rate of 12.45%. Other significant competitors include Komeda's Coffee (7.30%), Tully's Coffee (5.58%), McDonald's (5.58%), and 店 (5.15%). These cross-visitation rates indicate the percentage of Afternoon Tea's customers who also visit these competing brands.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
Afternoon Tea experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload around 1:00 PM (69.78). There is minimal to no traffic workload during the night, between 9:00 PM and 9:00 AM. This data helps optimize staffing and resource allocation.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women (affinity index 116) and Gen Y (affinity index 123) are overrepresented among Afternoon Tea consumers, indicating higher engagement. Men (affinity index 90) are underrepresented. Gen X affinity index is 108. These affinity values can inform tailored marketing strategies.