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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Açaí da Barra performance in the Brazil and how they change over time
See what factors influence Açaí da Barra performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Açaí da Barra' competitors in the Brazil
An analysis of Açaí da Barra' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Açaí da Barra is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Açaí da Barra's market performance is in the lower 44% in Brazil's Cafe & Restaurants industry. This below average position indicates a need to improve its market standing relative to competitors like Restaurante Aoyama, Boteco Português, X Calota, NAKOO SUSHI - SBCampo, Dona Glicé Restaurante, and Toruk Sushi, which share a similar percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Açaí da Barra boasts a high overall CSAT of 95%, a significant 13.9 percentage point increase year-over-year. The Southeast Region shows a 95% CSAT with a 15.3 percentage point increase, while the South Region has a 91% CSAT with a slight decrease of 2.4 percentage points. This indicates strong customer satisfaction overall, with regional variations.
Average check reveals spending habits, influencing revenue strategies and menu optimization for increased profitability.
Açaí da Barra's overall average check is 32.8 BRL, a 4.1% increase year-over-year. The Southeast Region mirrors this average. This suggests customers are spending slightly more per visit, potentially due to menu adjustments or increased demand.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Açaí da Barra has 71 outlets in Brazil, predominantly in the Southeast Region (58 outlets). The South Region has 10 outlets, the Northeast Region has 2, and the Central-West Region has 1. This shows a strong concentration in the Southeast, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Açaí da Barra's top competitors, based on customer cross-visitation, are McDonald's (12.60%), Outback Steakhouse (7.87%), and Burger King (6.30%). This indicates that customers who visit Açaí da Barra also frequent these fast-food chains, suggesting a need to differentiate and capture more customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Açaí da Barra experiences peak traffic between 2 PM and 6 PM, with the highest workload at 4 PM (55.80%). Traffic is minimal before 10 AM and after 10 PM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Açaí da Barra's customer base shows a high affinity among women (103 index) and a slightly lower affinity among men (97 index). Gen Z (253 index) and Gen Y (114 index) are overrepresented, indicating a strong appeal to younger generations. This suggests marketing efforts should focus on these demographics.