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Managing Partner, Global Business Development
See what factors influence Açaí da Barra performance in the Brazil and how they change over time
See what factors influence Açaí da Barra performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Açaí da Barra' competitors in the Brazil
An analysis of Açaí da Barra' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Açaí da Barra is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s foot traffic share, revealing its competitive strength and customer preference in the industry.
Açaí da Barra holds a leading position in Brazil's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic. This indicates a strong market presence. Performance peers in a similar range include Churrascaria Gramadense, Laço Gaucho Prime, Blackpot Restaurant, SkyDive Praia - Ilha 19, Lovina Seixas, and Z Deli Sandwich Shop.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business. High CSAT indicates effective customer service and product quality.
Açaí da Barra demonstrates high customer satisfaction with an overall CSAT of 95%, a significant 10.5pp increase year-over-year. The Southeast Region shows a 96% CSAT, up 13pp, while the South Region has a 73% CSAT, down 23.1pp, indicating regional performance differences.
Average check (transaction value) indicates customer spending habits. Monitoring it helps optimize pricing, promotions, and menu offerings to boost revenue.
The overall average check for Açaí da Barra is 33.9 BRL, a 16.8% increase year-over-year, suggesting customers are spending more per visit. The Southeast Region shows an average check of 33.8 BRL, with no growth value indicated. This suggests a stable spending pattern in that region.
Tracking outlet numbers reveals expansion pace and market penetration. Growth signifies brand investment and increasing accessibility for consumers.
Açaí da Barra has a total of 67 outlets across Brazil. The Southeast Region dominates with 55 outlets, followed by the South Region with 9, the Northeast Region with 2, and the Central-West Region with 1. This distribution indicates a strong presence in the Southeast.
Competitor analysis shows market dynamics and brand positioning. Understanding cross-visitation helps refine marketing and identify competitive threats.
Açaí da Barra's top competitors based on cross-visitation are McDonald's (11.39%), Outback Steakhouse (6.33%), Burger King (5.70%), Coco Bambu (2.53%), and Habib's (1.90%). This data reveals that Açaí da Barra customers also frequent fast-food and casual dining restaurants.
Analyzing traffic workload helps optimize staffing, marketing, and resource allocation during peak hours, improving operational efficiency.
Açaí da Barra experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 4:00 PM (57.32%). Traffic is minimal between midnight and 10:00 AM, suggesting strategic opening hours and marketing focused on the afternoon.
Understanding consumer segments informs targeted marketing and product development. Gender and generational insights enable customized messaging and offers.
Açaí da Barra's consumer base has a higher affinity towards women (110 index) compared to men (91 index). Among generations, Gen Y (142 index) and Gen Z (128 index) show the strongest affinity, indicating these segments are overrepresented among Açaí da Barra customers.