Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Açai da Barra performance in the Brazil and how they change over time
See what factors influence Açai da Barra performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Açai da Barra' competitors in the Brazil
An analysis of Açai da Barra' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
Açai da Barra is in the lower 23% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Açai da Barra's Market Performance is at the 23rd percentile, indicating a below average market standing. This means the brand captures less foot traffic compared to most competitors in Brazil's Cafe & Restaurants industry. Performance peers in the same percentile range include Passoquinha Barbecue Restaurant, Sinuelo Norte, Padaria Nova Geração, Padaria São Lourenço, Inverno D' Italia Alfenas, and P&B Cakes Paula Bonfim.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Açai da Barra demonstrates strong customer satisfaction with an overall CSAT of 98%, though it experienced a slight decrease of 1.5 percentage points year-over-year. The Southeast Region shows perfect satisfaction (100%), while the South Region has a slightly lower CSAT of 97%. This indicates generally positive customer experiences, with a need to investigate the dip in the South Region.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess geographic coverage and expansion opportunities.
Açai da Barra has a total of 24 outlets across Brazil. The Southeast Region leads with 12 outlets, followed by the South Region with 11, and the Central-West Region with 1. This distribution highlights a strong presence in the Southeast and South, with room for expansion in the Central-West and other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Açai da Barra's customers also frequently visit McDonald's (12.5%), Outback Steakhouse (8.33%), and Burger King (8.33%). Casa das Esfihas and Hamburgueria NA LENHA are visited by 4.17% of Açai da Barra's customers. This suggests that Açai da Barra competes with both fast-food chains and casual dining restaurants for customer visits.
Traffic workload by hour reveals peak operational times. Understanding these patterns enables efficient staffing and resource allocation to meet customer demand.
Açai da Barra experiences peak traffic between 14:00 and 17:00, with the highest workload at 16:00 (49.94%). Traffic is minimal in the early morning hours (0:00-9:00). This indicates that Açai da Barra is most popular during the afternoon and early evening, requiring adequate staffing during these hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Women show a higher affinity (125) for Açai da Barra compared to men (75). Gen Z exhibits a very high affinity (506), while Gen Y shows a lower affinity (57). This suggests that Açai da Barra is particularly appealing to Gen Z and women, and marketing efforts could focus on these demographics.