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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence 60계치킨 performance in the South Korea and how they change over time
See what factors influence 60계치킨 performance in the South Korea and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
60계치킨 is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of 60계치킨' competitors in the South Korea
An analysis of 60계치킨' competitors in the South Korea
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
60계치킨 is in the lower 35% of brands, indicating a below average market performance. This suggests the brand has a smaller share of foot traffic compared to competitors. Performance peers in the same percentile range include Lee Jae Mo Pizza, Busan, 오션투유다연, 오르엘크리스탈베이커리, 감천사골소머리곰탕, Wooara restaurant, and 삼십일미삼삼오삼.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy effectiveness and potential revenue generation capacity.
60계치킨 has the highest number of outlets in Gyeonggi (53), followed by South Gyeongsang (23) and North Gyeongsang (21). This distribution highlights key markets for the brand and informs potential expansion strategies in other regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation and market share growth.
The top competitors for 60계치킨, based on customer cross-visitation, are Starbucks (14.29%), McDonald's (4.76%), 83 Haechi (4.76%), BBQ치킨 (4.76%), and Seolbing (4.76%). This indicates that customers who visit 60계치킨 also frequent these brands, suggesting potential areas for competitive focus.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
60계치킨 experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (60.31%). This data suggests the need for increased staffing and resources during these hours to manage customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for improved engagement and ROI, enhancing brand relevance.
60계치킨's customer base shows a high affinity towards women (81% affinity index) and Gen X (200% affinity index). Men are under-indexed (116% affinity index), as are Gen Y (98% affinity index). This suggests that marketing efforts could be tailored to better engage these under-indexed segments.