Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yates is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yates performance in the United Kingdom and how they change over time
See what factors influence Yates performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Yates' competitors in the United Kingdom
An analysis of Yates' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Yates, with a market performance of 99, is a leading brand in the Cafe & Restaurants industry in the United Kingdom. This percentile indicates that Yates captures a significant share of customer traffic compared to its competitors. Its performance peers include Med Salleh, Noodle&Dumpling, NAC, HIDE, Venchi Cioccolato e Gelato, and Primrose Farm - Dining & Carvery, all within the same top percentile.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, influencing loyalty and repurchase rates.
Yates' overall customer satisfaction is 84%, a 4.1 percentage point increase year-over-year, signaling improved customer experiences. CSAT in England is strong at 86% with a 6.3 percentage point increase, while Wales shows a significant decline to 36% with a -48.3 percentage point change. The CSAT trend from April to June 2025 shows fluctuations, peaking in June.
Average check reflects the amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Yates' overall average check is 22.6 GBP, a 7.9% increase year-over-year, suggesting customers are spending more per visit. England's average check is also 22.6 GBP with no change. Average check trends from April to June 2025 fluctuate, peaking in May. This indicates healthy revenue per transaction.
Outlet count indicates brand reach and expansion, reflecting investment in growth and market penetration.
Yates has 19 outlets in the United Kingdom. 18 are in England, and 1 is in Wales. The data show where most business is conducted. Understanding the distribution of outlets across locations can inform decisions on expansion strategy.
Identifying top competitors through cross-visitation helps understand the competitive landscape and customer preferences.
The top 5 brands that Yates' customers also visit are JD Wetherspoon (27.16%), McDonald's (15.43%), Costa Coffee (4.32%), Greggs (3.70%), and Harvester (3.09%). This indicates significant overlap with JD Wetherspoon and McDonald's, suggesting these brands appeal to a similar customer base.
Traffic workload by hour reveals peak hours and customer flow, helping optimize staffing and resource allocation for better service.
Yates experiences peak traffic workload between 16:00 and 18:00, with the highest workload at 17:00 (33.91%). Traffic is low in the early morning hours, starting to pick up around 10:00 and 11:00. This insight aids in optimizing staffing during peak hours and resource allocation for better service.
Analyzing consumer segments by Gender & Generation informs targeted marketing and positioning strategies through affinity insights.
Women (77%) are over-represented with a decrease of 22.76 and Men are over-represented (115%) with an increase of 14.90 among Yates' customers. Gen X (178%) are highly over-represented (increase of 77.80), while Gen Y (61%) and Gen Z (55%) are under-represented (-39.05 and -44.77 respectively). This suggests a strong affinity among older generations.