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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
WonderWaffel is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence WonderWaffel performance in the Germany and how they change over time
See what factors influence WonderWaffel performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of WonderWaffel' competitors in the Germany
An analysis of WonderWaffel' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in its industry.
WonderWaffel's market performance in Germany is in the top 1% (99th percentile), indicating a leading position. This shows a strong competitive advantage. Performance peers in the same percentile: Ihle, Brotmeisterei Steinecke, Jamy's Burger, Ahoi Steffen Henssler, goldies, and ROSI'S Autohof.
Customer satisfaction reflects customer loyalty and overall brand perception, directly impacting revenue and growth potential.
WonderWaffel's overall customer satisfaction (CSAT) is 75%, a decrease of 1 percentage point year-over-year. CSAT varies by state, with Lower Saxony at 80% and Bavaria at 50%. Declines in key states like Lower Saxony and Schleswig-Holstein suggest areas needing improvement.
Average check indicates customer spending per visit, vital for understanding revenue trends and pricing strategy effectiveness.
The overall average check for WonderWaffel is 12.5 EUR, a 1.7% increase year-over-year. In North Rhine-Westphalia, the average check is 13.7 EUR with no growth. The trend shows slight variations throughout the observed months.
Outlet count reflects brand's physical presence and market reach, influencing accessibility and brand visibility.
WonderWaffel has 14 outlets in North Rhine-Westphalia, 3 in Bavaria and Hesse, and 1 each in Bremen, Lower Saxony, Saarland, and Schleswig-Holstein. This distribution highlights North Rhine-Westphalia as a key market.
Competitor analysis identifies key rivals and their customer overlap, guiding competitive strategy and differentiation efforts.
The top competitors for WonderWaffel, based on cross-visitation, are McDonald's (6.86%), Traumkuh (5.05%), Maxway Coffee (4.69%), Burger King (3.97%), and Pizza & Pasta Restaurant (3.25%). This indicates a customer overlap with fast-food chains.
Traffic workload reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
WonderWaffel experiences peak traffic workload between 15:00 and 17:00, with the highest workload at 16:00 (56.39). Traffic is minimal between 0:00 and 9:00, with a significant increase starting at 10:00.
Consumer segment analysis reveals customer demographics, enabling targeted marketing and tailored product offerings.
WonderWaffel's customer base shows an over-representation of women (affinity index 111) and Gen Y (affinity index 141) and Gen Z (affinity index 195), and an under-representation of men (affinity index 94) and Gen X (affinity index 65). Focus marketing efforts on the high affinity cohorts.