Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wing Machine is in the top 17% of brands
Sample of brands in the same percentile
See what factors influence Wing Machine performance in the Canada and how they change over time
See what factors influence Wing Machine performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Wing Machine' competitors in the Canada
An analysis of Wing Machine' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the industry.
Wing Machine's market performance is at the 83rd percentile in Canada's Cafe & Restaurants industry, positioning it as an average/above average performer. This indicates a strong market standing compared to peers like Choices Cafe & Bistro, Kelly's Kitchen Cafe, Parsons Brewing Company, Tipsy Pig Kitchen + Bar, Cafe 22 and Porker Face (Korean Pork Belly), all also around the 83rd percentile.
Customer satisfaction (CSAT) is key to brand loyalty and revenue. Tracking its trend reveals improvement areas and gauges customer sentiment.
Wing Machine's overall customer satisfaction is 52%, a decrease of 17.8 percentage points year-over-year. The satisfaction in Ontario also follows the same pattern with 52% and decrease of 17.8 percentage points, indicating a need for improvement to regain customer approval. CSAT demonstrates a relative stability around 42.42% within the defined date range.
Outlet count indicates brand reach. Growth or decline shows expansion/contraction, reflecting business strategy effectiveness.
Wing Machine has 20 outlets in Ontario. This represents their current physical presence and market coverage within that province.
Understanding top competitors and cross-visitation helps refine marketing, enhance customer retention, and identify growth opportunities.
Wing Machine's customers also frequently visit Tim Hortons (15.38%), Boston Pizza, Good Luck HK Cafe, Sandbar On The Beach, and Kelly's Cove (7.69% each). This reveals potential overlap in customer base and direct competitors.
Analyzing traffic workload by hour reveals peak times, guiding staffing and marketing for optimal resource allocation and customer service.
Wing Machine experiences peak traffic between 11 AM and 10 PM, with highest workload around 12 PM (47.44%). There is almost no traffic between 2 AM and 10 AM, indicating specific operational hours.
Analyzing consumer segments informs targeted strategies. Affinity insights reveal high-potential groups for effective marketing and positioning.
Wing Machine's customer base shows equal affinity index for Women and Men (100 each). Gen X and Gen Y affinity indexes are 74 and 85 accordingly, while Gen Z are overrepresented (affinity index is 154). This suggests higher-than-average engagement of Gen Z with Wing Machine, compared to the average consumer.