Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the Kuwait and how they change over time
See what factors influence Wimpy performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the Kuwait
An analysis of Wimpy' competitors in the Kuwait
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Wimpy in Kuwait has a market performance percentile of 98, classifying it as a leading brand. This indicates strong customer preference compared to its peers like مطعم بيت الاسماك الفروانية, Nando's | ناندوز The Warehouse Mall, Midar, Vigonovo, Nando’s Al Kout Mall and Freej Swaeleh - Al Qurain.
Customer satisfaction (CSAT) indicates brand perception. Monitoring CSAT helps identify areas for service or product improvement to retain/attract customers.
Wimpy's overall customer satisfaction in Kuwait is 90%, but decreased by 3.5 percentage points year-over-year. In Farwaniya Governorate, CSAT is 89%, with a more substantial decrease of 10.9 percentage points. Focus on the reasons of decrease in Farwaniya Governorate.
Average check reflects customer spending per visit. Tracking this metric informs pricing strategies and identifies upsell opportunities to boost revenue.
Wimpy's overall average check in Kuwait is 4.4 KWD, down by 12.5% year-over-year. The average check in Farwaniya Governorate is also 4.4 KWD, remaining stable, suggesting localized pricing strategies may be needed.
Outlet count indicates market presence/reach. Changes in outlet numbers reflect brand expansion/contraction, impacting accessibility and market share.
Wimpy has a varying number of outlets across Kuwait: Capital Governorate (4), Farwaniya Governorate (3), Hawalli Governorate (2), Ahmadi Governorate (1), and Mubarak al-Kabir Governorate (1). The distribution reflects the brand's physical presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Wimpy's customers in Kuwait also frequently visit McDonald's (23.08%), Caribou Coffee (15.38%), Burger King (13.46%), KFC (11.54%), and PICK (9.62%). McDonald's is the most popular alternative, indicating direct competition.
Traffic workload analysis reveals peak hours. Optimizing staffing during high-traffic times improves customer service and revenue generation.
Wimpy experiences peak traffic between 20:00 and 23:00, with the highest workload around 22:00 (61.81%). There is no traffic between 5:00 and 9:00. Prepare for increased demand during evening hours.
Analyzing consumer segments by Gender and Generation allows targeted marketing for improved customer engagement and optimized business.
Wimpy's customer base shows affinity indexes of 121 for Men and 264 for Gen X. Men and Gen X are overrepresented segments in Wimpy's customer base. Further analysis should be conducted regarding the Gen Y segment due to the underrepresented segment.