Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Kuwait and how they change over time
See what factors influence McDonald's performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Kuwait
An analysis of McDonald's' competitors in the Kuwait
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Kuwait's Cafe & Restaurants industry with a percentile of 99. This indicates a high degree of customer preference relative to competitors like Burger King, TGI Fridays, PizzaExpress, WK, Mughal Mahal and Thakkara Restaurant, all positioned at the 99th percentile.
Customer Satisfaction reflects the brand's ability to meet customer expectations, impacting loyalty and revenue. Decreasing CSAT can signal underlying issues.
McDonald's customer satisfaction in Kuwait is 53%, down 14.4 percentage points year-over-year. Satisfaction varies by region: Mubarak al-Kabir Governorate (71%) and Farwaniya Governorate (63%) show high CSAT, while Capital Governorate (55%), Ahmadi Governorate (54%), and Hawalli Governorate (49%) are lower. Recent months show volatility with CSAT ranging from 38.98% to 62.20%.
Average Check reveals customer spending habits and pricing power, highlighting potential revenue growth strategies and value perception.
The overall average check for McDonald's in Kuwait is 4.6 KWD, a 4.3% increase year-over-year. Ahmadi Governorate leads with an average check of 5 KWD. Recent months indicate fluctuation from 4.38 KWD to 5.08 KWD.
Number of Outlets shows brand's reach and market penetration, a key indicator of accessibility and growth potential in different regions.
McDonald's has a significant presence in Kuwait, with Ahmadi Governorate having the most outlets (21), followed by Hawalli Governorate (17) and Farwaniya Governorate (16). Capital Governorate has 13 outlets, Mubarak al-Kabir Governorate has 6, Jahra Governorate has 2, and حولي has 1.
Competitor analysis reveals direct and indirect rivals, guiding competitive strategies to attract and retain customers in a dynamic market.
McDonald's main competitors in Kuwait, based on customer cross-visitation, are KFC (9.48%), Burger King (8.49%), Starbucks (8.15%), PICK (7.32%), and Caribou Coffee (6.16%). These brands capture a significant share of McDonald's customer's visits.
Traffic Workload identifies peak hours and customer flow, informing staffing and operational strategies to optimize service and resource allocation.
McDonald's in Kuwait experiences peak traffic between 17:00 and 23:00, with the highest workload around 22:00 (70.39%). Traffic is lowest between 03:00 and 05:00. These trends inform optimal staffing and resource allocation.
Understanding consumer segments informs targeted marketing, allowing brands to tailor strategies to specific demographics, maximizing engagement and ROI.
McDonald's customer base in Kuwait shows an over-representation of Men (121% affinity) compared to women (50% affinity). Gen X is significantly over-represented (151% affinity), while Gen Y (74% affinity) and Gen Z (95% affinity) are under-represented.