Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
PICK is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence PICK performance in the Kuwait and how they change over time
See what factors influence PICK performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
An analysis of PICK' competitors in the Kuwait
An analysis of PICK' competitors in the Kuwait
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
PICK, with a market performance percentile of 99 in Kuwait's Cafe & Restaurants industry, is a leading brand. This position indicates strong market share and customer preference relative to competitors like Oak and Smoke, Chipotle, Raising Cane's, Amiti Noura, Noya Restaurant مطعم نويا, and Johnny Rockets - جوني روكتس.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, driving repeat business and positive word-of-mouth.
PICK's overall CSAT is 68%, a decrease of 1.9 percentage points year-over-year. CSAT varies by location, with Mubarak al-Kabir Governorate showing the highest CSAT (79%) and growth, while Capital Governorate experienced a decrease. Overall decrease points to a need for improvements to recover lost points.
Average check is the amount customers spend per visit, a key driver of revenue and profitability.
PICK's overall average check is 3.9 KWD, up 12.8% year-over-year. Mubarak al-Kabir Governorate has the highest average check (4.2 KWD). The increase indicates customers are spending more, which enhances revenue. In June 2025 avg check was highest (5.48 KWD).
Number of outlets indicates brand reach and accessibility, influencing market penetration and brand visibility.
PICK has the most outlets in Capital Governorate (15), followed by Hawalli Governorate (10). Ahmadi Governorate has 6 outlets, Mubarak al-Kabir has 4 and Farwaniya has 3. The distribution shows concentration in Capital and Hawalli, indicating these areas are key markets for PICK.
Identifying top competitors helps a brand understand the competitive landscape and refine its strategies.
PICK's top competitors based on cross-visitation are McDonald's (15.38%), Ananas (11.89%), KFC (6.99%), Coffee Bean & Tea Leaf (6.64%), and Starbucks (6.64%). McDonald's and Ananas shows a higher percentage of shared customers with PICK.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation.
PICK experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (70.83%). The early morning hours (1:00-5:00) experience low traffic, suggesting an opportunity to focus more on the prime evening hours for operational efficiency.
Consumer segment analysis allows targeted marketing and product development based on customer demographics.
PICK's customer base has a high affinity towards women (94 affinity index) and Gen X (106 affinity index), and Gen Y (113 affinity index). An affinity index above 100 suggests that Gen X, Y are more engaged with PICK. Women shows slightly lower affinity than average.