Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Watami is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Watami performance in the Japan and how they change over time
See what factors influence Watami performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Watami' competitors in the Japan
An analysis of Watami' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Watami's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Japan. This high percentile shows strong market presence. Performance peers include Kurumaya Ramen, THE R.C. ARMS, Yakiniku motoyama, Daruma Shijokawaramachi, Tsukishima Monja Kuuya Shibuya and Onigiri Gorichan, all within the same percentile range.
Customer satisfaction (CSAT) reflects brand's ability to meet customer expectations and fostering brand loyalty.
Watami's overall customer satisfaction is 89%, a slight decrease of 0.5 percentage points year-over-year. CSAT varies by location: Aomori Prefecture shows 98% satisfaction with a 3 percentage points increase, while Hyogo Prefecture shows only 64% satisfaction with a decrease of 15.7 percentage points. Aichi Prefecture sees a decrease of 5.3 percentage points.
Average check (AvgCheck) is a KPI that helps to estimate the average amount spent by customers at brand's outlets, affecting overall revenue.
Watami's overall average check is 3.7K JPY, up 2% year-over-year. By location, Osaka Prefecture has the highest average check at 4.6K JPY with no change, while Aichi Prefecture has the lowest at 2.9K JPY with no change. Saitama Prefecture average check is 4K JPY with no change.
Number of outlets reflects brand's scale and customer reach, directly impacting market accessibility and potential revenue streams.
Watami has one outlet in each of the following prefectures: Saitama, Hyogo, Osaka, Kanagawa, and Aichi. This indicates a limited but consistent presence across these key regions in Japan.
Competitor analysis shows top brands frequented by the brand's customers, revealing potential competitive threats.
Watami's top competitors based on customer cross-visitation are McDonald's (6.69%), Starbucks (5.91%), Saizeriya (4.33%), 店 (3.94%), and Matsuya (3.15%). These brands represent direct alternatives for Watami's customer base.
Traffic workload shows peak hours, which helps to optimize staffing and resource allocation to meet customer demand.
Watami experiences peak traffic workload between 11:00 and 22:00, with the highest traffic around 19:00 (60.80%). Traffic is minimal between midnight and 10:00, indicating a need for staffing and service adjustments during peak times.
Consumer segment analysis reveals key demographics, which helps tailor marketing strategies and product offerings.
Watami's customer base shows an affinity index of 92 for women, indicating a high affinity. For men, the affinity index is 104, which also indicates a high affinity. Among generations, Gen Y shows the highest affinity with an index of 131, followed by Gen Z at 111, and Gen X at 52, which indicates lower affinity. Affinity Index indicates how strongly a given segment is represented relative to the average consumer.