Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wako is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wako performance in the Japan and how they change over time
See what factors influence Wako performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Wako' competitors in the Japan
An analysis of Wako' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Wako, with a market performance percentile of 99, is a leading brand in the Cafe & Restaurants industry in Japan. This high percentile indicates a strong market presence, reflecting significant customer preference compared to its competitors. Performance peers such as MAID CAFE, Jojoen, Niku no Yoichi, moon walk, 月島もんじゃ おこげ 浅草分店, and Halal Wagyu Yakiniku & Ramen GYUMON Kyoto/Gion share a similar leading position.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth.
Wako's overall customer satisfaction is at 83%, a slight decrease of 0.9 percentage points year-over-year. Customer satisfaction varies by location, with Hiroshima Prefecture showing the highest satisfaction (100%), followed by Chiba Prefecture (95%). While overall CSAT has slightly decreased, several key prefectures demonstrate strong positive growth in customer satisfaction.
Average check measures customer spending per visit, vital for revenue analysis and pricing strategy optimization.
The overall average check for Wako is 1.9K JPY, a 12% increase year-over-year. Average check values vary across prefectures, with Osaka and Kyoto Prefecture leading at 2K JPY. The increase in average check suggests customers are spending more per visit, contributing to revenue growth.
Outlet count indicates market reach and brand presence, influencing accessibility and revenue potential.
Wako has a significant presence in Kanagawa Prefecture with 22 outlets. Saitama and Chiba Prefectures follow with 15 outlets each. The distribution of outlets across prefectures reflects Wako's strategic focus on key market areas within Japan.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wako's top competitors, based on customer cross-visitation, include McDonald's (9.69%), 店 (7.63%), Starbucks (5.77%), Kura Sushi (5.15%), and Doutor (4.95%). McDonald's exhibits the highest cross-visitation rate. These insights help Wako understand where its customers are also spending their money, indicating potential competitive threats.
Traffic workload patterns reveal peak hours and customer flow, optimizing staffing and resource allocation.
Wako experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest activity around 12:00 PM and 1:00 PM (64.92% and 65.51%, respectively). Traffic is minimal during the early morning hours. These patterns allow for optimized staffing during peak times.
Understanding consumer segments allows for targeted marketing and customized experiences, maximizing engagement and loyalty.
Wako's customer base shows a high affinity towards women (94) and over-representation of men (103). Gen X shows 137 affinity index, Gen Y - 75, and Gen Z - 123. This data indicates a stronger affinity with Gen X and Gen Z, suggesting tailored marketing strategies can be developed for each group.