Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Vidanta is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Vidanta performance in the Mexico and how they change over time
See what factors influence Vidanta performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Vidanta' competitors in the Mexico
An analysis of Vidanta' competitors in the Mexico
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vidanta holds a market performance percentile of 98, indicating a leading position within the Cafe & Restaurants industry in Mexico. This signifies that Vidanta captures a significant portion of customer traffic compared to its competitors. Performance peers in the same percentile range include Boca del Cielo, Maestro Dobel Bar & Snacks, Mariscos El Micheladas, Playa Escondida, El Progreso, and Terraza 1579.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and future revenue.
Vidanta's overall customer satisfaction is at 82%, a decrease of 6.2 percentage points year-over-year. Quintana Roo shows high CSAT (90%), while Nayarit has a lower CSAT (65%). This decline suggests a need to investigate and address factors impacting customer experience to improve satisfaction levels, particularly in Nayarit.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Vidanta's overall average check is 634.9 MXN, reflecting a 4.3% decrease year-over-year. Quintana Roo has a higher average check (837.5 MXN) compared to Nayarit (569 MXN). The decline suggests a potential shift in customer spending or menu mix, requiring analysis to optimize revenue.
Outlet count indicates brand reach and expansion strategy, influencing market share and brand visibility.
Vidanta has a varying number of outlets across different Mexican states. Quintana Roo has the most outlets (17), followed by Nayarit (12). Guerrero, Jalisco and Baja California Sur each have 4 outlets. Sonora has 3 and Nayarit has 2. This distribution shows where Vidanta has prioritized its physical presence.
Competitor analysis highlights key rivals, informing strategies for differentiation and market share gains.
Vidanta's top competitors based on cross-visitation include Quinto Charcoal Cuisine (13.64%), Starbucks (6.82%), Balche (6.82%), Eddie's Place Nopal Beach (6.82%), and VIPS (4.55%). This shows which brands Vidanta's customers also frequent, giving insights into consumer preferences.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand efficiently.
Vidanta's peak traffic workload occurs between 14:00 and 15:00 (2:00 PM - 3:00 PM), reaching 46.51%. The lowest traffic workload is observed between 0:00 and 5:00 (12:00 AM - 5:00 AM). This data helps optimize staffing and resource allocation based on hourly demand.
Consumer segment analysis guides marketing, tailoring messages and offerings for maximum impact.
Vidanta's customer base shows a stronger affinity towards women (74%) and Gen X (131%), while Men (118%) and Gen Y (88%) are underrepresented. This suggests opportunities to tailor marketing strategies to appeal to female and Gen X demographics.