Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Vaga Mama is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Vaga Mama performance in the Estonia and how they change over time
See what factors influence Vaga Mama performance in the Estonia and how they change over time
Available by subscription
Available by subscription
An analysis of Vaga Mama' competitors in the Estonia
An analysis of Vaga Mama' competitors in the Estonia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Vaga Mama holds a leading market performance percentile of 95 in Estonia's Cafe & Restaurants sector, indicating a strong market presence. This position signifies that Vaga Mama outperforms the majority of its competitors. Performance peers include P 11 Restaurent & Bar, La Dolce Vita, Kooker, Moody, Lido Ülemiste, and Brööder Kebab.
CSAT is a key indicator of customer loyalty and service quality. Higher CSAT scores often correlate with increased retention and positive word-of-mouth referrals.
Vaga Mama's overall customer satisfaction (CSAT) stands at 93%, a 4.4 percentage point increase year-over-year, signaling improved customer perception. However, there is a CSAT decrease in Harju and Lääne counties. The CSAT dynamic data indicates fluctuations in customer satisfaction between April and June 2025.
Outlet distribution indicates market reach and expansion. A wider network can enhance brand visibility and customer accessibility across regions.
Vaga Mama has multiple outlets across Estonia, with the highest concentration in Harju County (2 outlets). Other counties including Lääne-Viru, Rapla, Viljandi, Jõgeva, Lääne, Tartu and Järva each have one outlet. This distribution shows a presence in various regions.
Identifying key competitors helps refine strategies by understanding consumer choices and competitive landscape, enabling targeted improvements.
Vaga Mama's top competitors based on customer cross-visitation are Pizzakiosk, Pizza Kebab, Hesburger, and Tikupoiss, each with 8.70% cross-visitation, followed by Fellin at 4.35%. This indicates a shared customer base with these brands.
Traffic workload analysis highlights peak hours and informs staffing, marketing, and operational decisions for optimal customer service.
Vaga Mama experiences peak traffic workload between 11:00 and 20:00, with the highest activity around 13:00. Traffic is minimal during early morning hours. Optimize staffing and promotions based on these peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights and engagement.
Women are over-represented among Vaga Mama's consumer base (78% affinity compared to average) . Gen X shows a high affinity (169%), while Gen Y shows under-indexed affinity (65%). These segments can inform tailored marketing.