Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TOPI VAPPA BIRIYANI is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TOPI VAPPA BIRIYANI performance in the India and how they change over time
See what factors influence TOPI VAPPA BIRIYANI performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of TOPI VAPPA BIRIYANI' competitors in the India
An analysis of TOPI VAPPA BIRIYANI' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive edge within the Cafe & Restaurants sector.
TOPI VAPPA BIRIYANI holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong market position relative to peers like Dolphin Bakes'N'Ice Creams, Pangat, Hotel Nanjundeshwara, Erode Amman Mess, The Grand Vatika and Farzi Cafe, signalling high customer preference and competitive strength.
Customer satisfaction (CSAT) measures brand loyalty and service quality, driving repeat business and positive word-of-mouth.
TOPI VAPPA BIRIYANI's overall customer satisfaction is at 64%, with a slight decrease of 1.1 percentage points year-over-year. CSAT varies by state, with Kerala at 67% (down 12.8pp) and Tamil Nadu at 63% (up 3.5pp). The trend line shows CSAT fluctuating between approximately 60% and 80% from April to June 2025, indicating some variability in customer perception.
Average check (Avg Check) reflects customer spending habits and pricing effectiveness, vital for revenue management and profitability.
The overall average check for TOPI VAPPA BIRIYANI is 770.2 INR, reflecting a 22.1% increase year-over-year. By state, Puducherry has the highest average check at 941.3 INR, followed by Tamil Nadu at 770.4 INR, and Kerala at 593.3 INR. The average check fluctuated during the observed period, ranging from approximately 732 INR to 823 INR.
Number of outlets indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
TOPI VAPPA BIRIYANI has 30 outlets in Tamil Nadu, with 1 outlet each in Puducherry and Kerala. The concentration of outlets in Tamil Nadu indicates a strong regional presence, while the smaller presence in Puducherry and Kerala suggests potential for expansion in those markets.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
TOPI VAPPA BIRIYANI's top competitors based on customer cross-visitation are KFC (7.60%), Dindigul Thalappakatti Restaurant (5.64%), Adyar Ananda Bhavan - A2B (4.41%), Aasife Biriyani (3.19%), and Pizza Hut (2.70%). This data highlights the competitive landscape and brands that attract a similar customer base.
Traffic workload insights reveal peak hours, enabling efficient staffing and resource allocation for optimal customer service.
Traffic workload analysis for TOPI VAPPA BIRIYANI shows peak activity between 11:00 AM and 10:00 PM, with the highest traffic volume occurring from 2:00 PM to 8:00 PM. The lowest traffic is observed between midnight and 10:00 AM, suggesting the need for adjusted staffing and resource allocation based on these peak and off-peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and tailored product offerings for increased engagement.
Consumers of TOPI VAPPA BIRIYANI are predominantly women, reflected by affinity index of 81%, while the affinity index for men is 106%. Among generations, Gen X shows the highest affinity (113%), followed by Gen Y (99%) and Gen Z (66%). Gen X over-indexes, indicating higher-than-average engagement with the brand.