Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Aasife Biriyani is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Aasife Biriyani performance in the India and how they change over time
See what factors influence Aasife Biriyani performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Aasife Biriyani' competitors in the India
An analysis of Aasife Biriyani' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Aasife Biriyani is a leading brand with a 99th percentile market performance in India's Cafe & Restaurants industry. This indicates a strong market position, surpassing most competitors. Performance peers in the same range include Kailash Parbat, Peruchi Wadi Chulivarachi Misal, Nothing Before Coffee, Saravana Bhavan, Copper Kitchen, and Punjab Grill.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Aasife Biriyani's overall customer satisfaction is 83%, up 2 percentage points year-over-year. Tamil Nadu shows high satisfaction (88%), while Karnataka (79%) and Kerala (56%) show lower satisfaction with negative trends. Customer satisfaction increased from 76.26% in April 2025 to 87.73% in June 2025.
Average check indicates customer spending per visit, influencing revenue and profitability strategies.
Aasife Biriyani's overall average check is 746.4 INR, up 21.2% year-over-year. Puducherry has the highest average check (858 INR), while Kerala has the lowest (488.5 INR). The average check decreased from 788.94 INR in April 2025 to 674.82 INR in June 2025.
Outlet count signifies brand reach and expansion, impacting market penetration and accessibility for customers.
Aasife Biriyani has 47 outlets in Tamil Nadu, 7 in Kerala, 2 in Puducherry, and 1 each in Karnataka, Odisha, and Andhra Pradesh. Tamil Nadu accounts for the majority of the brand's outlets.
Competitor analysis helps identify key rivals and understand customer preferences for strategic positioning.
Top competitors for Aasife Biriyani, based on cross-visitation, are KFC (5.31%), Adyar Ananda Bhavan - A2B (5.22%), Dindigul Thalappakatti Restaurant (3.18%), ibaco (1.96%), and McDonald's (1.71%). These brands represent alternative choices for Aasife Biriyani's customer base.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation.
Aasife Biriyani experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 2 PM (68.08%). Traffic is minimal between midnight and 9 AM.
Consumer segment analysis facilitates targeted marketing and product development based on audience demographics.
Women show an affinity index of 89, while men show an affinity index of 103, indicating a slight over-representation of men among customers. Gen X shows an affinity index of 114, Gen Y 99, and Gen Z 77, indicating higher affinity for Gen X and lower for Gen Z.