Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tony Macaroni is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tony Macaroni performance in the United Kingdom and how they change over time
See what factors influence Tony Macaroni performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Tony Macaroni' competitors in the United Kingdom
An analysis of Tony Macaroni' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Tony Macaroni holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates high customer preference and strong competitive positioning. Performance peers in the same percentile range include True Manchester, Prospect of Whitby, Coffee Island, Hithes, Quaystone Bar and Kitchen and Earley Cafe.
Customer satisfaction reflects brand perception, directly impacting loyalty and repeat business, crucial for sustained growth.
Overall customer satisfaction for Tony Macaroni is 67%, a slight decrease of 0.6 percentage points year-over-year. In Scotland, the CSAT is also 67%, with a decrease of 1 percentage point. The dynamic CSAT data shows fluctuation from April to June 2025, peaking at 72.53% in June.
Average check indicates customer spending per visit, a key revenue driver that informs pricing and promotional strategies.
The overall average check for Tony Macaroni is 27.2 GBP, reflecting a 1.9% decrease year-over-year. Scotland maintains an average check of 27.2 GBP. The average check values fluctuated between April and June 2025, peaking at 28.84 GBP in May.
Outlet count shows brand reach, crucial for market share and revenue, reflecting expansion and accessibility.
Tony Macaroni has 14 outlets in Scotland. This indicates the brand's current physical presence in the region.
Identifying key competitors through cross-visitation reveals direct rivals and customer preferences, informing competitive strategies.
The top competitors for Tony Macaroni, based on customer cross-visitation, are McDonald's (14.13%), JD Wetherspoon (6.52%), Nando's (5.43%), Burger King (5.43%), and TGI Fridays (4.35%). This indicates customers who visit Tony Macaroni also frequent these establishments.
Traffic workload by hour optimizes staffing and service delivery, enhancing customer experience and operational efficiency.
Tony Macaroni experiences peak traffic workload between 16:00 (4 PM) and 19:00 (7 PM), reaching a high of 61.3 at 18:00 (6 PM). Traffic is minimal from midnight to 9:00 (9 AM), gradually increasing throughout the morning.
Consumer segment analysis informs targeted marketing, aligning messaging and offerings with specific demographic preferences.
Women are overrepresented (104 affinity index) compared to men (98 affinity index). Gen X has a high affinity (108 index), while Gen Y is under-indexed (61 index) and Gen Z has 90 index.