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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tiong Bahru Bakery is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Tiong Bahru Bakery performance in the Singapore and how they change over time
See what factors influence Tiong Bahru Bakery performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Tiong Bahru Bakery' competitors in the Singapore
An analysis of Tiong Bahru Bakery' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates the brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Tiong Bahru Bakery holds a leading position with a percentile of 98, placing it in the top 2% of brands in Singapore's Cafe & Restaurants industry. This indicates strong market presence and customer preference compared to its peers. The performance peers within the same percentile range include: Jollibee Lucky Plaza, Gusta Sourdough Pizza Co., Swee Choon Tim Sum Restaurant, Awfully Chocolate, Kalam Restaurant, and Kucina Italian Restaurant.
Understanding competitors' customer overlap guides strategic positioning and targeted marketing to capture market share.
Tiong Bahru Bakery faces competition, with Ya Kun Kaya Toast having the highest cross-visitation rate (6.96%), indicating customer overlap. Song Fa Bak Kut Teh follows with 5.22%. PS.Cafe, Starbucks, and McDonald's share a cross-visitation rate of 4.35% each, suggesting these brands also attract Tiong Bahru Bakery's customers.
Analyzing traffic workload identifies peak hours, enabling efficient staffing and resource allocation for optimal customer experience.
Tiong Bahru Bakery experiences peak traffic workload between 8 AM and 8 PM, with the highest activity occurring between 10 AM and 2 PM. There is minimal to no traffic workload between 10 PM and 6 AM, indicating that these are off-peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing, enhanced positioning, and effective product offerings.
Tiong Bahru Bakery's customer base shows a high affinity among women (93%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented with affinity index of 105%. Gen X (138%) exhibits the strongest affinity, followed by Gen Y (108%). Gen Z (60%) demonstrates the lowest affinity.