Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Waffle King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Waffle King performance in the Brazil and how they change over time
See what factors influence The Waffle King performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of The Waffle King' competitors in the Brazil
An analysis of The Waffle King' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the cafe & restaurants industry.
The Waffle King's market performance in Brazil is in the top 1% - a leading position. This shows a high level of customer preference compared to Pesque E Solte Peixe Vivo, Camponesa O Parmegiana, Restaurante Mundo da Lua, kachurrasco do Gaudério, Ninetto Trattoria, and Rock Ribs.
Customer satisfaction indicates brand loyalty and service quality, which can drive repeat business and positive word-of-mouth referrals.
The Waffle King's overall customer satisfaction is 78%, up 9.1 percentage points year-over-year. The South Region shows the highest CSAT at 81%, while the Southeast Region is at 73%. There was a increase in customer satisfaction from April to May 2025, then a slight decrease from May to June 2025.
Average check reflects customer spending per visit and revenue generation. It helps assess pricing strategy and customer value.
The Waffle King's overall average check in Brazil is 46.9 BRL, a 20.3% increase year-over-year. The North Region has the highest average check at 48.6 BRL. The average check decreased from April to May 2025, remaining stable from May to June.
Number of outlets indicates brand's market presence and expansion strategy, impacting customer reach and convenience.
The Waffle King has the most outlets in the South Region (14), followed by the Southeast Region (12). The Central-West Region has 4 outlets, the North Region has 3, and the Northeast Region has 1. This distribution shows a stronger presence in the southern and southeastern parts of Brazil.
Identifying competitors helps understand market dynamics and customer preferences, enabling strategic positioning and differentiation.
The top competitors of The Waffle King, based on cross-visitation, are McDonald's (8.70%), Hard Rock Cafe (4.35%), Coelho Branco Café secreto & Cia Ltda (2.90%), HOTEL RF VISION restaurante giratorio (2.90%), and Monte Verde (2.90%). This indicates that customers of The Waffle King also frequently visit these brands.
Traffic workload analysis identifies peak hours and operational efficiency, optimizing staffing and resource allocation.
The Waffle King experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic around 4 PM to 6 PM (51.45%). Traffic is minimal between midnight and 7 AM. This data shows when the brand's locations are busiest, enabling resource optimization.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand affinity among key demographics.
Women (affinity index 107) are over-represented, while Men (affinity index 95) are under-represented among The Waffle King's consumers. Gen X (affinity index 191) shows very high affinity.