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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Soft Italy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Soft Italy performance in the Brazil and how they change over time
See what factors influence The Soft Italy performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of The Soft Italy' competitors in the Brazil
An analysis of The Soft Italy' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
The Soft Italy holds a leading position in the Brazil Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong market presence and customer preference compared to competitors like Bob Esponja Burguer & Restaurante, Koyori Sushi, Hotel e Restaurante Meotti Horizonte, Ryori, Churrascaria Chama Gaúcha, and Leggera Pizza Napoletana, all also at the 99th percentile. It signifies that The Soft Italy captures a significant portion of the market's foot traffic.
Customer satisfaction (CSAT) is critical for loyalty, advocacy, and repeat business, reflecting overall customer experience quality.
The Soft Italy demonstrates strong customer satisfaction in Brazil, with an overall CSAT of 96%, up 1.4 percentage points year-over-year. The Southeast Region shows a 96% satisfaction rate with a 2.2 percentage point increase, while the South Region has an 87% satisfaction rate with a 7.8 percentage point decrease. This highlights areas for improvement in the South Region to maintain consistently high satisfaction across all locations.
Outlet count indicates brand reach and market penetration, influencing brand visibility and customer accessibility.
The Soft Italy has 12 outlets in the Southeast Region and 4 in the South Region of Brazil. The Southeast Region represents the brand's largest presence, while the South Region has a smaller footprint. There is no data about outlet growth.
Identifying key competitors informs strategic positioning and helps tailor offerings to gain a competitive edge.
The Soft Italy's customers also frequently visit Outback Steakhouse (6.19%), Coco Bambu (5.15%), Mana Poke (4.12%), McDonald's (4.12%), and BENEDITO Restaurante (3.09%). This cross-visitation data suggests these brands compete for the same customer base, indicating similar dining preferences or occasions.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for better service.
The Soft Italy experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest traffic around 3:00 PM (48.48%). Traffic is minimal between midnight and 10:00 AM. This information allows for efficient staffing and resource management to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products/services to specific demographic preferences.
The affinity index suggests that women (128) and Gen X (191) and Gen Z (528) are overrepresented among The Soft Italy's consumer base. This indicates a strong affinity for the brand within these segments, which can inform targeted marketing strategies. No segments are underrepresented based on the data.