Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melting Pot is in the top 23% of brands
Sample of brands in the same percentile
See what factors influence The Melting Pot performance in the Philippines and how they change over time
See what factors influence The Melting Pot performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of The Melting Pot' competitors in the Philippines
An analysis of The Melting Pot' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Melting Pot holds a market performance percentile of 77 in the Philippines' Cafe & Restaurants industry, indicating an average/above average market position. This percentile reflects the brand's competitive standing relative to peers. Performance peers in the same percentile range include Nanay Sue's Healthy Shack, Wave Restaurant + Cafe, Cafe Mabini, Inochiwa Ramen House Mandaluyong, Abram's Cuisine and Marugame Udon. The company's market performance has increased by 5% year-over-year.
The number of outlets reflects brand reach and market presence, impacting accessibility and overall revenue potential.
The Melting Pot has 1 outlet in the Philippines, located in the Negros Island Region. This single outlet represents the brand's entire presence in the country, indicating a concentrated operation in this specific region.
Identifying top competitors helps understand market dynamics and benchmark performance against key industry players.
The top competitors for The Melting Pot, based on customer cross-visitation, include McDonald's, Jollibee, Tinguha Cafe, Km. 117 Cafe, and Dahon at Mesa - Tagaytay. Each of these competitors shares a 50% cross-visitation rate with The Melting Pot's customers, indicating they attract a similar customer base.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for improved service.
The Melting Pot experiences peak traffic workload between 10 AM and 6 PM, with the highest traffic around 6 PM. There is no traffic workload between 7 PM and 9 AM. This indicates the brand's primary business hours and allows for optimized resource allocation.
Understanding consumer segments enables targeted marketing strategies, enhancing engagement and brand affinity with specific groups.
Men are overrepresented among The Melting Pot's consumers, showing high affinity. Gen X exhibits very high affinity. Gen Y is slightly under-indexed.