Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Chocolate room is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Chocolate room performance in the India and how they change over time
See what factors influence The Chocolate room performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of The Chocolate room' competitors in the India
An analysis of The Chocolate room' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry for strategic decision-making.
The Chocolate room is a leading brand in India's Cafe & Restaurants industry, securing a 99th percentile market performance. This indicates a strong market presence and high customer preference relative to competitors like Pyramid, UTK | United Telugu Kitchens, The Bake Affair Cafe, Shaan-E-Punjab Dhaba, Tyk Tyk, and Tinku's, all positioned within the same percentile range.
Customer satisfaction is crucial for brand loyalty and revenue. Monitoring satisfaction levels helps identify areas for improvement.
The Chocolate room demonstrates solid customer satisfaction with an overall CSAT of 82%, though slightly down by 0.4pp year-over-year. High CSAT is seen in Uttarakhand and Telangana (95% each), followed by Karnataka (90%), and Punjab (87%). Uttar Pradesh shows a slight decrease. Monthly data shows satisfaction rising from 76.04% in April to 87.83% in June.
Average check reflects spending per customer. Tracking changes indicates pricing power and shifts in consumer behavior.
The Chocolate room's average check is INR 625.8, up 4.5% year-over-year. Uttarakhand leads with INR 760.5, followed by Telangana (INR 694.2) and Karnataka (INR 657.6). Monthly data indicates an increase from INR 603.40 in April to INR 688.99 in June, suggesting growing revenue per transaction.
Outlet count signifies brand reach. Growth reflects expansion, market penetration and potential revenue.
The Chocolate room has 21 outlets in Gujarat, marking its strongest presence. Tamil Nadu and Punjab each have 9 outlets, followed by Uttar Pradesh with 7. Rajasthan and Bihar have 5 outlets each, while Telangana, Uttarakhand, Haryana and Maharashtra each have 4 outlets.
Understanding competitors reveals market dynamics. Cross-visitation identifies potential areas for competitive advantage.
Customers of The Chocolate room also frequent McDonald's (4.51% cross-visitation), The Chocolate Fantasy by Megha (4.08%), Haldiram's (3.65%), Domino's Pizza (3.00%) and Burger King (3.00%). This identifies these brands as key competitors for The Chocolate room.
Traffic workload reveals peak hours. Optimizing staffing during these hours improves service and customer satisfaction.
Traffic workload analysis for The Chocolate room shows peak activity between 10:00 AM and 10:00 PM, with the highest traffic occurring between 4:00 PM and 8:00 PM. The highest workload is at 6:00 PM (58.24%).
Consumer segment insights enable targeted marketing. Affinity indexes help tailor campaigns to maximize relevance.
The Chocolate room's customer base shows a higher affinity towards women (147 index) and Gen Z (143 index), suggesting these segments are overrepresented compared to the average consumer. Men are under-indexed (86 index) and Gen X shows lower affinity (75 index).