Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Alley is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence The Alley performance in the Japan and how they change over time
See what factors influence The Alley performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of The Alley' competitors in the Japan
An analysis of The Alley' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference versus competitors, reflecting its share of foot traffic in the cafe & restaurant industry.
The Alley holds a leading position with a market performance of 95, placing it in the top 5% of brands in Japan's cafe & restaurant sector. This indicates a strong market presence and customer preference relative to competitors such as 台湾味, 鈴木牧場牛乳, 牛タン・馬肉酒場 うま囲水戸OPA店, 佐野ラーメン いたる, Cafe AUSGANG and かま蔵うどん which shares the same or an adjacent percentile range.
Outlet count indicates market reach and expansion. It reflects the brand's physical presence and accessibility to customers in different regions.
The Alley has a total of 10 outlets in Japan, with the highest concentration in Hyogo Prefecture (3 outlets), followed by Kanagawa Prefecture and Aichi Prefecture (2 outlets each). Saitama Prefecture, Osaka Prefecture, and Hokkaido Prefecture each have 1 outlet.
Identifying key competitors helps refine competitive strategies. Understanding customer cross-visitation patterns is crucial for targeted marketing and positioning.
Starbucks is the top competitor for The Alley, with a cross-visitation rate of 16.67%. Other significant competitors include Yabaton, Matsuya, Hoshino Coffee and Dean & DeLuca all at 11.11%, indicating shared customer bases.
Analyzing hourly traffic reveals peak operational times, aiding in resource allocation. Understanding traffic workload optimizes staffing and service efficiency.
The Alley experiences peak traffic workload between 10:00 and 21:00, with the highest workload observed at 15:00 (51.36%). Traffic is minimal during the early morning hours (0:00 - 9:00) and late night (22:00 - 23:00).
Understanding consumer segments is strategically important for targeted marketing and brand positioning to maximize engagement and effectiveness.
The Alley's customer base shows a higher affinity towards women (124%) and Gen Z (289%), indicating these segments are overrepresented compared to the average consumer. Men are underrepresented with an affinity index of 86% and Gen Y shows affinity of 113%.