Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Alley is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence The Alley performance in the Canada and how they change over time
See what factors influence The Alley performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of The Alley' competitors in the Canada
An analysis of The Alley' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
The Alley holds a leading market position with a percentile of 98, placing it in the top 2% of brands in Canada's Cafe & Restaurants industry. This high percentile signifies strong customer preference. Performance peers include Juicy Birds Nashville Hot Chicken, Red Tomato Pies, Pho Hue, Jam Cafe, Cafe 295, and Hello Nori.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and repeat business, crucial for sustainable growth.
The Alley's overall CSAT is 68%, a decrease of 8.5 percentage points year-over-year. CSAT varies by province, with Quebec at 72%, Ontario at 71%, British Columbia at 63%, and Alberta at 61%. The downward trend requires attention to improve customer experience. The lowest CSAT occured in June 2025 (59.55).
Outlet count reflects brand reach and market presence, impacting accessibility and customer acquisition. Indicates distribution strategy.
The Alley has 34 outlets in Canada, predominantly in Ontario (25 outlets), followed by Alberta (6 outlets). Manitoba, British Columbia and Quebec each have 1 outlet. Ontario is the primary market for The Alley. Total number of outlets = sum of all provinces.
Identifying top competitors allows strategic benchmarking, revealing competitive threats and opportunities for differentiation.
The Alley's top competitors, based on customer cross-visitation, are Tim Hortons (12.14%), McDonald's (8.67%), Starbucks (7.51%), CoCo Fresh Tea & Juice (5.20%), and Popeyes Louisiana Kitchen (4.62%). These brands capture significant overlap in customer traffic.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and improve customer service during peak times.
The Alley experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload occurring between 4:00 PM and 7:00 PM (approximately 60%). Traffic is minimal between midnight and 9:00 AM. This data can inform staffing and resource allocation strategies.
Understanding consumer demographics (gender, generation) enables targeted marketing and product development, improving engagement.
The Alley's customer base shows a higher affinity among women (Index 129) compared to men (Index 81). Gen Z demonstrates the highest affinity (Index 220), followed by Gen Y (Index 113), and Gen X (Index 11). Marketing efforts should focus on Gen Z and female consumers.