Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Szamos is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Szamos performance in the Hungary and how they change over time
See what factors influence Szamos performance in the Hungary and how they change over time
Available by subscription
Available by subscription
An analysis of Szamos' competitors in the Hungary
An analysis of Szamos' competitors in the Hungary
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals competitive strength and customer preference, critical for strategic decision-making.
Szamos, with a Market Performance percentile of 98, is a leading brand. This indicates a strong market position relative to competitors like Wasser Bar and Grill, Woody's Burger, Séf Asztala I Kossuth tér, Pasa Kebab, MEXKITCHEN, and Halas Guszti, who are in the same performance range.
Customer Satisfaction reflects brand perception and loyalty, impacting long-term revenue and growth.
Overall Customer Satisfaction for Szamos is 63%, a decrease of 11.1 percentage points year-over-year. Satisfaction is higher in Transdanubia (80%) but lower in Central Hungary (58%). The dynamic CSAT data shows a fluctuating trend from April to June 2025, suggesting areas for improvement.
Number of Outlets shows market coverage and expansion, essential for brand visibility and accessibility.
Szamos has 16 outlets in Central Hungary and 1 in Transdanubia. This distribution indicates a strong presence in Central Hungary with limited coverage elsewhere.
Competitor analysis informs competitive positioning and strategic advantages in the market.
Szamos customers also frequently visit Gerbeaud, McDonald's, New York Café, Starbucks, and Freyja - the croissant story. Cross-visitation rates indicate the competitive landscape and potential for targeted marketing.
Understanding traffic workload helps optimize staffing and resource allocation during peak hours.
Szamos experiences peak traffic between 10 AM and 6 PM, with the highest workload at 2 PM. Traffic is minimal during early morning and late-night hours, suggesting operational adjustments for efficiency.
Consumer segment analysis enables targeted marketing by understanding audience demographics and preferences.
Szamos has a high affinity with women (112 Index), Gen X (131 Index), and Gen Z (142 Index). Gen Y is under-indexed (63 Index). Tailoring marketing to these segments can enhance engagement.