Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Turkey and how they change over time
See what factors influence Subway performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Turkey
An analysis of Subway' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals Subway's competitive strength and customer preference based on its brand share within the Cafe & Restaurants industry.
Subway in Turkey holds a leading market position at the 99th percentile. This indicates a very strong brand share compared to its peers. Competitors like Boon Cafe and Restaurant, Leyli Muse Mutfak, Mr. Simone, La Terrasse Karaköy, beyaz su Şan restaurant, and Burgasm Burger&SteakHouse share a similar high percentile.
Customer satisfaction reflects brand perception. Monitoring CSAT helps identify areas for improvement and gauge the effectiveness of customer-centric strategies.
Subway's overall customer satisfaction in Turkey is 39%, a 1.3 percentage point increase year-over-year. CSAT varies by region: Marmara leads at 45% with a 14.3pp increase, while Aegean and Central Anatolia regions show declines. This suggests regional differences influence customer perception.
Average check provides insights into customer spending habits and revenue trends, crucial for pricing strategies and profitability analysis.
The overall average check for Subway in Turkey is 359.7 TRY, a 12.7% decrease year-over-year. The Mediterranean region has the highest average check at 407.7 TRY. This implies customers are spending less per visit compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential across different regions.
Subway has the most outlets in the Marmara Region (32), followed by the Mediterranean Region (12). This shows uneven distribution and suggests potential for expansion in regions with fewer outlets.
Analyzing competitors reveals the competitive landscape and customer preferences, informing strategies to gain market share and improve customer loyalty.
Subway's customers in Turkey also frequently visit Starbucks and McDonald's (both at 6.03% cross-visitation), and Popeyes Louisiana Kitchen and The Hunger (5.17% cross-visitation). Burger King has 4.31% cross-visitation. These brands represent key competitors for Subway in attracting customer foot traffic.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Subway's traffic workload peaks between 11:00 AM and 8:00 PM, with the highest traffic around 2:00 PM. This shows when Subway restaurants are busiest, guiding staffing and marketing efforts.
Consumer segment data allows customized marketing. Understanding gender and generational preferences boosts ad relevance and brand resonance.
Women are over-represented, with an affinity index of 112, while men have an index of 95. Gen Y is highly over-represented, with an affinity index of 137. This suggests that Subway's customer base is more appealing to Women and Gen Y.