Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Romania and how they change over time
See what factors influence Subway performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Romania
An analysis of Subway' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Subway in Romania holds a leading position with a percentile of 98. This signifies strong market presence and customer preference, outperforming most competitors. Performance peers within the same range: Osteria Galletto, Trattoria Il Lungomare, Laci Csárda, Freddo, Gerendás Panzió, Smash Baby Burger - Calea Victoriei.
Customer satisfaction (CSAT) measures how happy customers are, influencing loyalty and brand reputation. A higher CSAT generally means better business outcomes.
Subway's overall CSAT in Romania is 41%, a decrease of 16.8 percentage points year-over-year, indicating a decline in customer happiness. The CSAT varies by location, with Sibiu showing 31% with 7 percentage points increase. This suggests localized issues impacting overall satisfaction.
Outlet count shows brand reach. More locations mean more access, boosting sales and brand awareness in key regions or countries.
Subway has multiple outlets across Romania. Suceava has the highest number of outlets with 3. Constanța, Cluj, Iași, Sibiu, and Prahova each have 2 outlets. Vrancea, Bistrița-Năsăud, Timiș, and Brașov each have 1 outlet. The data shows the distribution of Subway's physical presence.
Competitor analysis identifies key rivals for strategic positioning. Knowing who customers also visit informs competitive strategies for market share.
Subway's top competitors in Romania, based on cross-visitation, include McDonald's (18.60%), 5 To Go (5.81%), Grand Café Van Gogh (4.65%), Socului Kebap (4.65%), and Mici La Dedulesti (3.49%). These are the brands Subway's customers also frequent, providing insights into shared customer base.
Traffic workload analysis helps allocate resources during peak times. Understanding peak hours ensures optimal staffing and service efficiency.
Subway's peak traffic in Romania occurs between 10:00 AM and 6:00 PM, with the highest workload at 1:00 PM (55.5). The lowest traffic is between 1:00 AM and 5:00 AM. This shows when to allocate staff and resources.
Consumer segments enable targeted marketing. Understanding demographics like gender and generation allows for personalized strategies and messaging.
Subway's customer base in Romania shows over-representation of Women (90) and Men (107) and affinity indexes of Gen X (171), Gen Y (67), and Gen Z (139). Gen X demonstrates high affinity. Women and Gen Z segments also show positive affinity.